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Good content starts with good planningThe choreography of visuals and messages is really what it’s all about, however that work shouldn’t be started until the content designers have a baseline understanding of what’s going on in the environment. - Read More >
Is 3D the digital signage future?Is all this sudden 3D buzz the product of hype? Sure. Does it work? Well, yes, in a “this will really be cool when it gets better” way. Read on: http://www.sixteen-nine.net/?page_id=2570 - Read More >
Getting A Digital Signage Network Right, From The StartIt’s not TV. It’s not the Internet. And it’s not just digital posters. It’s the sum of many parts, but also its own thing. Done right, the medium offers huge potential. But it must be done right, and the history of this still emerging industry is one of many, many misses and precious few hits. - Read More >
Choosing the right softwareThere are some 300 companies out there selling digital signage software, and Lord knows how many more home-grown, in-house solutions. So … how do you make sense of it and make the right decision for your company? - Read More >
Focus and FlourishI have had countless conversations about the industry and about various companies, mostly software companies, who seem to have it going on. The typical comment: “Boy, those guys seem to be doing a lot of business …” The people I yak with can’t figure out why, but it is usually pretty clear to me. The [...] - Read More >
The Importance of Being DifferentIt is really interesting to spend many years in this industry, pitching sets of pots and pans and trying to win over prospective customers … and then stepping back from the contest and realizing what’s going on. Damn near everyone is using the same sales pitch. - Read More >

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Tales of the (Digital Signage) Wild West: Convenience TV expands To Eastern US

One of the more heavily-read posts I’ve had up recently was about LA-based Convenience TV, an over the counter penny stock that has engaged a marketing firm to whip up some investor excitement. The company issued a release asserting that somehow 28 locations in the vastness of LA gave the company #1 market share … [...]

Digital mall directories just make sense

Mall directories going digital just makes sense, as the store listings are always changing and each time that happens stuff needs to get printed and people need to crack the cases open and change them and on and on. Never mind digital gives shoppers the ability to search by keywords or name instead of scanning [...]

Rival gas pump DOOH networks in court battle

The different DOOH companies that put screens on gas pumps have long been scrapping away with each other for ad dollars, but that fight has turned a little ugly – with two of the big three in court. The web site Courthouse News is reporting (Aug. 17, 2010) that GSTV has filed a claim in [...]

Zoom gets new backing for expanding digital footprint

Dallas-based ORIX Venture Finance has provided what it calls debt financing – no numbers stated – to Zoom Media Group Inc. to let that Montreal media company expand its footprint and services in the US and Canada, particularly as it relates to digital displays. Orix describes it as an enterprise term loan and revolving line [...]

The strange, confused attack of the news-bots

The people in the starter castle that took the place of a small bungalow in my leafy little neighborhood have about $900,000 worth of car in the driveway. A red Ferrari. A tan Bentley. And a big black Mercedes SUV. We are all speculating wildly about what they do to afford all that, plus this [...]

A digital mirror to get pretty, in butt-ugly packaging

I am not a regular reader of PremiumBeautyNews (shocking, I know), but stumbled on this piece about the French hypermarket retailer Carrefour testing an interactive shelf-edge application in two of its new Carrefour Planet concept stores. Thanks to the electronic mirror, consumers just need the swipe of a make-up product barcode, to virtually “try on” [...]

Can a robot build your creative? Maybe …

A piece in the Media and Advertising section of the New York Times this morning discusses a provocative proof of concept automated advertising solution put together by the Paris-based creative agency BETC Euro RSCG, which is part of the Havas agency empire. The software is called CAI, pronounced Kay, for Creative Artificial Intelligence, reports the [...]

This Stuff Works Dep’t: Purchase intent almost triples off DOOH campaign

Spotted a nice piece of research in MediaBuyerPlanner: PepsiCo ran an eight week campaign on Gas Station TV for AMP Energy drinks, and the Nielsen research done on it showed intent to purchase the drink nearly tripled. Nielsen did pre- and post-campaign studies to measure behavioral and attitudinal shifts, and found with both AMP Energy [...]

Sightings: Using audience analytics to drive restaurant traffic

TechCrunch flagged a demo of digital signage by Japanese telecom giant NTT that shows some different possibilities for biometrics as they relate to screens. Just about all the focus has been on audience counting, but this demo shows the commercial approach of analyzing how many people are looking at an ad for a nearby restaurant, [...]

New, tiny fanless unit capable of serious HD digital signage

The Swiss seem to make very nice little digital signage boxes. Spinetix has had a very nice little solid state box and platform on the market for at least a couple of years, and now we the technology firm NOXEL AG – also from Switzerland – releasing what appears to be a great little digital [...]

Wild West Days are over in Digital Signage? Nope. Exhibit A …

There was a suggestion last week that the wild west days of digital signage had passed. My reaction. Nope. I give you, as passed along by a friend, Convenience TV. New Leader Emerging in Booming Video Advertising Market RENO, NV, Aug 23, 2010 (MARKETWIRE via COMTEX) — The lucrative video advertising market is seeing a [...]