Research: Ad Overload Taking Toll
February 28, 2012 by Dave Haynes
It’s no real revelation when research confirms what’s been evident for years – people think they are bombarded with advertising. But it’s instructive to …
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Small Change Makes Big Difference In Terrific Mobile-Digital OOH Screen Campaign
February 27, 2012 by Dave Haynes
[youtube id=”WYlLCXHoUc4″ width=”600″ height=”350″] Love this. Clever. Visually engaging. Crosses platforms. Highly social. And best of all it is doing something meaningful, as opposed …
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Kinetic Explores Moods, Attentiveness Of Digital OOH Subway Audience
February 24, 2012 by Dave Haynes
The big UK OOH planning group Kinetic Worldwide has put out some research that explored the perceived mood and attentiveness to advertising of people …
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UK Charity Using Face Pattern Detection To Serve Digital OOH Ads By Gender
February 21, 2012 by Dave Haynes
Here’s an interesting twist on the whole gender/facial pattern detection thing for digital OOH advertising. The BBC has a news piece up about a digital OOH …
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Domino’s UK Launches AR-driven Poster Campaign
January 5, 2012 by Dave Haynes
This is one of those applications of something that I could effectively argue for and against in a debate. A spotted in AdWeek, which …
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Christie posts video and case study on massive London Stock Exchange project
December 5, 2011 by Dave Haynes
[vimeo id=”30825185″ width=”600″ height=”350″] Christie Digital has developed and released a nice case study and video that shows us folks on the other side …
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England’s riots: Using screens to fight the national lootery
August 10, 2011 by Dave Haynes
The riots and looting that have popped up around the UK since the weekend have been fascinating to follow from a safe distance. The …
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THIS is how to develop a Digital OOH media kit
July 5, 2011 by Dave Haynes
UK-based OOH agency Kinetic – working with the creative production group Grand Visual – has released its third annual Digital Out of Home handbook …
Read moreLoveContent judges decide what they really loved
May 13, 2011 by Dave Haynes
UK-based industry group The Screen has released its LoveContent Awards nominee list, with winners to announced at next week’s big ScreenMedia Expo 2011 in …
Read moreNew cranky, funny but also insightful digital signage blog from UK: Loudscreen
March 31, 2011 by Dave Haynes
Word of a new blog on the digital signage industry gets my excitement level about as high as when my wife says she’d like …
Read moreScreenReach's first mobile-to-screen test with Newcastle Utd gets near 10% take-up
March 6, 2011 by Dave Haynes
The UK mobile/digital screen start-up ScreenReach had its first industrial-strength test Saturday at a Newcastle United football (soccer) match at the home grounds. Fans …
Read moreRyanair staffers watching signagelive-powered screens at airport bases
January 28, 2011 by Dave Haynes
Nice deal. Not all that big. But nice profile. Jason Cremins and the team at UK-based signagelive bagged a deal to provide the software …
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