Ryanair staffers watching signagelive-powered screens at airport bases
January 28, 2011 by Dave Haynes
Nice deal. Not all that big. But nice profile.
Jason Cremins and the team at UK-based signagelive bagged a deal to provide the software platform for staff-facing digital signage displays at all of Ryanair’s bases across Europe.
Low fares airline Ryanair is installing signagelive-powered digital displays at all of its bases across Europe to steadily communicate company information to more than 8,000 employees. Ryanair is using signagelive’s cloud-based digital signage software to generate daily programming lists that are pushed out to a network of 40-inch integrated LCD displays now being installed at 44 bases around Europe.
“Our airline and our workforce are growing at such a pace that we needed some effective way to inform our people about company developments, our core business model, best practices, company events and career advancement opportunities,” says Muiris Doogue, Internal Communications Officer for Ryanair. “We wanted to implement a communications platform that would allow us to reach as many of our staff as possible, in a new and dynamic way.”
In an initiative driven by the Dublin, Ireland-based airline’s Personnel and Information Technology departments, Ryanair staff members develop playlists within signagelive’s browser-based content management platform. Programming is tailored and targeted daily to individual bases, or distributed across the company’s full base network.
The company also produces a magazine-style news show each month, which is filmed at locations throughout the Ryanair airport network and presents company news and activities in a fun, unique format.