Projects: Digital OOH Prankvertising At A UK Bus Top
March 24, 2014 by Dave Haynes
There’s been a run of brand-sponsored “prankvertising” videos that seem to revel in scaring the living crap out of people. They get a lot …
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Projects: UK Hospital Network Adopts Smart Panels
March 23, 2014 by Dave Haynes
The Healthcare Messaging Group runs a communications service that publicizes essential healthcare, patient and hospital information on displays installed at primary locations within National …
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Projects: MtoGo C-Stores In UK
January 28, 2014 by Dave Haynes
The Merseyrail system that serves Liverpool in England also, interestingly, runs a chain of convenience stores linked to some of the stations. The MtoGo shops …
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Sneak Peek: World’s Biggest Indoor LED Ad Board
January 21, 2014 by Dave Haynes
It looks like the world’s largest indoor LED ad media board is about ready to permanently switch on and start making money for JC …
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BA’s Big Buzz Digital OOH Campaign Spawns Domino’s Parody
December 3, 2013 by Dave Haynes
In a sure sign that the Digital OOH industry has found its place, digital ads in public spaces are now spawning parodies. The British …
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McD’s UK Menu Boards Drive Sales Up By As Much As 11%: Case Study
November 26, 2013 by Dave Haynes
ComQi has put together a case study piece about work one of its partners did and is doing with McDonald’s UK, giving a still …
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Digital Dividers Get Brand Messages On Grocery Conveyors
November 26, 2013 by Dave Haynes
We’ve seen marketers try all kinds of gadgets and gizmos to get digital screens in front of shoppers when they are out buying their …
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One Week Of DOOHgood
November 16, 2013 by Dave Haynes
Having seen the footages that was starting to trickle in fro he Philippines it was pretty obvious by this part Monday morning that the …
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DOOHgood Appeal For UK Digital Signage Networks
November 13, 2013 by Dave Haynes
Alex Hughes and his team at London-based Amigo Digital have come through, as promised, with a great 15-second silent spot for the UK market, intended …
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Amscreen Steps Up In UK With Own Donor Campaign
November 13, 2013 by Dave Haynes
This isn’t tied, as far as I know, to spots created via DOOHgood, but that’s of no consequence. Here’s a great example of a …
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Amscreen’s Minority Report Reference Sparks UK Shit-Storm
November 4, 2013 by Dave Haynes
Any media coverage having to do with face pattern detection and advertising – like what Quividi does – seems to invariably prompt tired old …
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Silver Curve Puts More Light On Its Aperture Digital Signage Engine For Raspberry Pi
July 12, 2013 by Dave Haynes
An ongoing client project has me back in Johannesburg again, and this time I went through London, which gave me a sufficiently long layover …
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