BroadSign Hails London Taxi Deal

December 8, 2014 by Dave Haynes

BroadSign has announced it waved frantically from the burb and got Metropolis Digital Media Ltd to pull over and pick up the company’s software for a media network running on London’s licensed black taxis.

The deal involves 500 taxi-toppers to start, and will scale up from there. The set-up is a pair of 1920 x 440 LCD panels that are daylight-readable.

Metropolis will run six slots of 10 seconds each – or 60 seconds, using my remarkable command of advanced mathematics.

Danny Faughnan, Founder and CEO at Metropolis Digital Media, says he went with BroadSign because of the ad-centric fit with his needs for targeting media on a wide range of variable data attributes, like ge0-location.

Another company, BrightMove, also has taxi-toppers in London, but it looks like they area using LED panels, which would be lower rez (if that matters).