Kinetic Explores Moods, Attentiveness Of Digital OOH Subway Audience

February 24, 2012 by Dave Haynes

The big UK OOH planning group Kinetic Worldwide has put out some research that explored the perceived mood and attentiveness to advertising of people …

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UK Charity Using Face Pattern Detection To Serve Digital OOH Ads By Gender

February 21, 2012 by Dave Haynes

Here’s an interesting twist on the whole gender/facial pattern detection thing for digital OOH advertising. The BBC has a news piece up about a digital OOH …

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Domino’s UK Launches AR-driven Poster Campaign

January 5, 2012 by Dave Haynes

This is one of those applications of something that I could effectively argue for and against in a debate. A spotted in AdWeek, which …

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Christie posts video and case study on massive London Stock Exchange project

December 5, 2011 by Dave Haynes

[vimeo id=”30825185″ width=”600″ height=”350″] Christie Digital has developed and released a nice case study and video that shows us folks on the other side …

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England’s riots: Using screens to fight the national lootery

August 10, 2011 by Dave Haynes

The riots and looting that have popped up around the UK since the weekend have been fascinating to follow from a safe distance. The …

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THIS is how to develop a Digital OOH media kit

July 5, 2011 by Dave Haynes

UK-based OOH agency Kinetic – working with the creative production group Grand Visual – has released its third annual Digital Out of Home handbook …

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LoveContent judges decide what they really loved

May 13, 2011 by Dave Haynes

UK-based industry group The Screen has released its LoveContent Awards nominee list, with winners to announced at next week’s big  ScreenMedia Expo 2011 in …

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New cranky, funny but also insightful digital signage blog from UK: Loudscreen

March 31, 2011 by Dave Haynes

Word of a new blog on the digital signage industry gets my excitement level about as high as when my wife says she’d like …

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ScreenReach's first mobile-to-screen test with Newcastle Utd gets near 10% take-up

March 6, 2011 by Dave Haynes

The UK mobile/digital screen start-up ScreenReach had its first industrial-strength test Saturday at a Newcastle United football (soccer) match at the home grounds. Fans …

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Ryanair staffers watching signagelive-powered screens at airport bases

January 28, 2011 by Dave Haynes

Nice deal. Not all that big. But nice profile. Jason Cremins and the team at UK-based signagelive bagged a deal to provide the software …

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Bad digital signage projects hurt us all

September 17, 2010 by Dave Haynes

I have watched the rapid ascension of Amscreen in the UK with a weird blend of admiration and frustration. With deep pockets, high profile …

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