Italian virtual drapes aimed at interactive retailing

May 4, 2011 by Dave Haynes

I’ve been trading emails for the last few days with Massimo Barbieri, the sales and marketing director for an Italian software firm, Hypersoft, that …

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DPAA adds three new members to roster

May 3, 2011 by Dave Haynes

The Digital Place-based Advertising Association has bulked its numbers up a bit more by adding PlaceWise Media, DOmedia, and Ayuda Media Systems to its …

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Sears Canada using Skype video and screens to drive fashion buying

April 22, 2011 by Dave Haynes

Sears Canada, reports the Globe and Mail newspaper, has started adding 56-inch Samsung LED-backlit display screens into 10 of its stores to allow shoppers …

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How we shop and spend, and how Digital OOH fits in

April 21, 2011 by Dave Haynes

The Newspaper Association of America has released a really interesting look at the shopping patterns of Americans and the impact of advertising. It is …

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Artisan running Good, Bad and Ugly GlobalShop review

April 6, 2011 by Dave Haynes

This is interesting and quite clever. The Toronto merchandising and design firm Artisan Complete is doing a Globalshop Review on Friday, over lunch, at …

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"1,000s of people are getting excited over nothing"

April 4, 2011 by Dave Haynes

Oh Lord. I can just imagine why some retailers and brands have mixed feelings about in-store digital. This was what was worth shooting video …

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Research suggests new nutritional information on menu boards has nominal impact

March 22, 2011 by Dave Haynes

US government regulations passed last year, that require fast casual restaurant chains with more than 20 locations to start posting nutritional information on menus …

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enVu upping its immersive footprint through large mall operator

March 22, 2011 by Dave Haynes

Stracacache-bankrolled enVu has done a deal to roll out its immersive ad platform to shopping malls owned and operated by CBL & Associates Properties, …

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EnQii's Passport enters crowded mobile retail app field

March 14, 2011 by Dave Haynes

EnQii sent a newsletter/release out late afternoon about its launch of a new mobile phone app called  EnGage Passport – a white-labeled application that …

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Augmented Reality meets Kinect, makes Magic … Mirror

March 7, 2011 by Dave Haynes

Tech blogger Robert Scoble has a fascinating guest post up on TechCrunch about a recent visit to the Silicon Valley R&D lab of SRI …

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Are iPads suitable for digital signage?

March 3, 2011 by Dave Haynes

Are iPads suitable for digital signage? This is more an open question than something I can really answer here, but the all the discussion …

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HP's first retail store in Canada builds in digital signage

February 8, 2011 by Dave Haynes

It’s not exactly the wall-to-wall screens you see in a Microsoft store, but HP is using digital screens in its first retail store in …

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