Italian virtual drapes aimed at interactive retailing
May 4, 2011 by Dave Haynes
I’ve been trading emails for the last few days with Massimo Barbieri, the sales and marketing director for an Italian software firm, Hypersoft, that …
Read moreDPAA adds three new members to roster
May 3, 2011 by Dave Haynes
The Digital Place-based Advertising Association has bulked its numbers up a bit more by adding PlaceWise Media, DOmedia, and Ayuda Media Systems to its …
Read moreSears Canada using Skype video and screens to drive fashion buying
April 22, 2011 by Dave Haynes
Sears Canada, reports the Globe and Mail newspaper, has started adding 56-inch Samsung LED-backlit display screens into 10 of its stores to allow shoppers …
Read moreHow we shop and spend, and how Digital OOH fits in
April 21, 2011 by Dave Haynes
The Newspaper Association of America has released a really interesting look at the shopping patterns of Americans and the impact of advertising. It is …
Read moreArtisan running Good, Bad and Ugly GlobalShop review
April 6, 2011 by Dave Haynes
This is interesting and quite clever. The Toronto merchandising and design firm Artisan Complete is doing a Globalshop Review on Friday, over lunch, at …
Read more"1,000s of people are getting excited over nothing"
April 4, 2011 by Dave Haynes
Oh Lord. I can just imagine why some retailers and brands have mixed feelings about in-store digital. This was what was worth shooting video …
Read moreResearch suggests new nutritional information on menu boards has nominal impact
March 22, 2011 by Dave Haynes
US government regulations passed last year, that require fast casual restaurant chains with more than 20 locations to start posting nutritional information on menus …
Read moreenVu upping its immersive footprint through large mall operator
March 22, 2011 by Dave Haynes
Stracacache-bankrolled enVu has done a deal to roll out its immersive ad platform to shopping malls owned and operated by CBL & Associates Properties, …
Read moreEnQii's Passport enters crowded mobile retail app field
March 14, 2011 by Dave Haynes
EnQii sent a newsletter/release out late afternoon about its launch of a new mobile phone app called EnGage Passport – a white-labeled application that …
Read moreAugmented Reality meets Kinect, makes Magic … Mirror
March 7, 2011 by Dave Haynes
Tech blogger Robert Scoble has a fascinating guest post up on TechCrunch about a recent visit to the Silicon Valley R&D lab of SRI …
Read moreAre iPads suitable for digital signage?
March 3, 2011 by Dave Haynes
Are iPads suitable for digital signage? This is more an open question than something I can really answer here, but the all the discussion …
Read moreHP's first retail store in Canada builds in digital signage
February 8, 2011 by Dave Haynes
It’s not exactly the wall-to-wall screens you see in a Microsoft store, but HP is using digital screens in its first retail store in …
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