enVu upping its immersive footprint through large mall operator

March 22, 2011 by Dave Haynes

Stracacache-bankrolled enVu has done a deal to roll out its immersive ad platform to shopping malls owned and operated by CBL & Associates Properties, Inc.

Given that the release says the system is already operating in 29 malls, with another 12 to come, the deal did not just happen last week.

EnVu’s enSpire does interactive floor projections that encourage consumers to engage while building brand recognition and purchase intent.

The new and existing malls will get the enSpire 2.0 platform – which uses fabric panels with branding screen-printed on to hide the projector and other gear.

Everybody quoted in the release is excited.

Right now the gross eyeballs coming in view of enSpire is at about 1.5 billion annually, and the company says it plans to reach  five billion annual viewers in by 2013. Current viewership is 1.5 billion consumers per year.