HP's first retail store in Canada builds in digital signage

February 8, 2011 by Dave Haynes

It’s not exactly the wall-to-wall screens you see in a Microsoft store, but HP is using digital screens in its first retail store in Canada.

Says the press release:

Located in the thriving retail district of downtown Vancouver, BC, The HP Store Vancouver is a one-stop shopping experience for both consumers and small business owners.

As customers enter The HP Store, they are greeted by experience pods and a feature innovative section displaying the latest HP technology products. At the store’s check-out, patrons will see an HP digital signage display consisting of three side-by-side 47-inch LCD HP LD4700 screens mounted on a curved wall and powered by an HP Z400 Workstation. These screens communicate product information, upcoming store events and personalized welcome messages as customers enter the store to pick up their new HP products.

“The HP Store features HP’s latest consumer and commercial technology products,” said Andrew Chun, Business Development Manager, HP Canada. “We are particularly excited with the digital signage because it is an excellent showcase of how HP’s latest workstation PC technology and professional display technology come together as a stunning visual communication tool.”

Scala Certified Partner 10net Managed Solutions (Vancouver) worked closely with HP Canada and partner AdCetera to incorporate this digital component to complement and enhance The HP Store’s interactive environment. 10Net designed, installed and hosts the digital network. 10net also monitors the screens and manages the content using Scala 5.