Project Profile: Wawa Rolls Out Screen Network Across Its 600 Stores
September 12, 2012 by Dave Haynes
The guys up the street from me at ADFLOW Networks (what, by the way, is this industry trend towards ALL CAPS?) sent me an …
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Insteo Launches Free US Election Social Gadgets
September 11, 2012 by Dave Haynes
The folks at Insteo, down in Long Beach, CA, have put together a nice promotion that provides US network operators with a great free …
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Rant: Your Digital OOH Network Probably Sucks
September 6, 2012 by Dave Haynes
Like most guys, I don’t get a medical check-up anywhere near as often as I am supposed to. But my long-suffering spouse just went …
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Project Profile: 100 Screens In AT&T’s Chicago Flagship Store
September 5, 2012 by Dave Haynes
US carrier AT&T has opened up a digital screen-filled flagship store on Chicago’s Magnificent Mile retail strip, with the aim of showing customers everything …
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Times Square Interactive Promo Bridges Digital And Social (For A Change)
August 30, 2012 by Dave Haynes
How about a Digital OOH program that cranks 111,000 Facebook likes, 6,900 shares and more than 2,000 comments in less than 48 hours? Not …
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The Basics: Using Sticky Content To Drive Viewership
August 30, 2012 by Dave Haynes
The Aussie OOH media company Eye has branded a new network product as Longreach – using BIG video walls at the Qantas check-in areas …
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Building The List: Who Does Digital Signage Creative?
August 29, 2012 by Dave Haynes
I get asked all the time about who to talk to about digital signage creative, and I always say it’s a surprisingly short list. …
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Locamoda Tweet Visuals At RNC Convention
August 29, 2012 by Dave Haynes
Here’s a screen grab of the social medi stream being used at the Republican National Convention this week, via Locamoda and the Republican survey research …
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DNC Books Anti-Romney Spots On Digital Board Facing Republican Convention
August 29, 2012 by Dave Haynes
Ambush and guerilla marketing is nothing new for national politics, but it’s a little more amped up by digital this week as US Republicans …
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Gas Retailer Rolling Out Interactive Displays At Pumps
August 24, 2012 by Dave Haynes
Saint John, New Brunswick-based Irving Oil – a big player in gas retail in Maritime Canada and upper US Northeast – has introduced a …
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Research: Humor, Character Development Matter Most In TV Ads
August 22, 2012 by Dave Haynes
Very litttle of this can be directly applied to the small-budget, silent and mostly motion graphics world of sigital signage and digital OOH content …
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DSA Taking Entries For Content Awards; Big & Small Budget Work Judged Separately
August 22, 2012 by Dave Haynes
The Digital Screenmedia Association has started accepting entries for its DSA Crown Awards, “recognizing the impact of excellent content in out-of-home environments through the …
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