Captivate drops screwball ad format; goes mainstream
June 14, 2010 by Dave Haynes
When the old Elevator News Network and Captivate Network merged almost a decade ago I was, for a few months, a Captivate guy. Then, …
Read moreWhere are the content people?
June 11, 2010 by Dave Haynes
I was at InfoComm chatting and mostly listening to Dos Dosanjh from Cisco, who is the company’s content evangelist (though I don’t think that …
Read moreResearch confirming the somewhat obvious – ads in context work
June 4, 2010 by Dave Haynes
Is running advertising that is contextually relevant a true science, or just a way of analyzing the obvious? There was a forum in New …
Read moreWorst digital signage demo … ever
May 24, 2010 by Dave Haynes
So I saw a Tweet about a company I knew, and it led me to a copy/paste “news” portal that had an excerpt, which …
Read moreAdcentricity's creative guide required digital signage reading
May 20, 2010 by Dave Haynes
I downloaded Adcentricity’s new creative guide almost a week ago, but I only had a chance this morning to poke my way around it. …
Read moreWhat HTML5 could do in interactive digital signage
May 19, 2010 by Dave Haynes
Some of the content/magazine demos I have seen for the iPad have been very cool, but I have always been a little bothered by …
Read moreAdFlow bags another wireless retailer
May 12, 2010 by Dave Haynes
The AdFlow guys up the road from me (I can just about see their building from my roof … when I am up there …
Read morePumptop pushing the accepted boundaries on what constitutes DOOH content programming
April 27, 2010 by Dave Haynes
One of the things I tend to rail away about is how few network operators spend much time considering their content programming, with the …
Read moreIf content is king, where's the Content King???
April 26, 2010 by Dave Haynes
This is such an odd little sector. By the count of Bill Gerba and his company Wirespring, there are some 330 firms out there peddling …
Read moreNanonation demos iPad app for retail and digital signage
April 20, 2010 by Dave Haynes
This is my first stab at using my little Flip video thingdoodle – kindly supplied by some friends at Cisco – to show some …
Read moreCo-op marketing dollars fund casino digital wayfinding project
April 8, 2010 by Dave Haynes
I knocked out a release yesterday for an integration/consulting company in Las Vegas called Core Technology, run by some guys I know. I try not …
Read moreNew nutrition labeling requirements could drive growth in digital menu boards
March 30, 2010 by Dave Haynes
With local authorities raising various stinks about digital billboards and stopping some of those plans in their tracks, it’s nice to see some government …
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