Aussie Mall’s OOH Ad Plan Is All Digital, No Print
March 18, 2014 by Dave Haynes
Here’s an interesting little story out of Melbourne, Australia that shows how digital is genuinely displacing conventional print: the city’s new Emporium shopping centre will …
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JC Decaux Acquires CEMUSA in 80M Euro Deal
March 17, 2014 by Dave Haynes
The biggest OOH company in the world just took out one of its competitors, and got some prime ad properties in the process. JCDecaux …
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New Nielsen Data Suggests Big Recall, Credibility Numbers For Retail Pharma Network
March 17, 2014 by Dave Haynes
Looking for some fresh and credible data to make your case about Digital OOH effectiveness? Here’s some new audience-research data from Nielsen about Cardinal Health’s digital …
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New Health Care Network Somehow Aims To Tie Up What’s Already Tied Up
February 28, 2014 by Dave Haynes
An over-the-counter traded entity called Broadcast Live Digital Corp. is the latest entrant in the old build it and they will come health care …
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Research Pegs Digital Out Of Home As World’s 2nd Fastest Growing Medium
February 27, 2014 by Dave Haynes
PQ Media has pushed out new global market research that suggests digital OOH media “may be on the cusp” of its big breakout phase. The …
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See A Static Poster Model’s Hair Windswept By Passing Subway Cars
February 27, 2014 by Dave Haynes
I love the simplicity of this. On the platform of a Stockholm subway stop, what looks like a static backlit poster ad for Apotek Hjärtat’s …
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Ikea Turns One Billboard Into Three With Lighting Trick
February 25, 2014 by Dave Haynes
From Germany: Not digital, but an interesting approach to a space problem for an analog sign. Plays into Ikea’s whole space saving thing. More …
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BroadSign Plugs Digital OOH Clients Into Vistar’s Programmatic Buying Platform
February 12, 2014 by Dave Haynes
BroadSign has launched a new product called BroadSign Connect that ‘s effectively a direct connector with Vistar Media’s programmatic media buying solution. Digital OOH networks …
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Digital Out Of Home Is All About Location, Location, Location
February 2, 2014 by Colin Bovet
Guest Post: Jeremy Ozen, Vistar Media Whether you’re house-hunting or just watching people do that on HGTV, you’ve doubtlessly heard the magic triplicate phrase: …
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Adcentricity In Bankruptcy Protection Process; Creditors Owed $3.8M
January 31, 2014 by Dave Haynes
Adcentricity, the Canadian media company started to roll up and sell the aggregated media inventory of scores of small to large digital out of …
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Canada’s Tim Hortons To Have 3rd Party Ads
January 29, 2014 by Dave Haynes
Tim Hortons has officially confirmed it is rolling out a new digital network in some 2,200 of the iconic Canadian coffee/bake shop’s locations. The …
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Mixer Sponsor Profile: Freshwater Digital Media Partners
January 25, 2014 by Dave Haynes
The Preset Group Mixer at DSE has grown into a pretty ambitious undertaking, that takes a lot of time and money to pull together. …
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