Two weeks after the quake, but DOOH4Relief still needed
March 25, 2011 by Dave Haynes
It has now been two weeks since the deadly earthquake and tsunami in Japan, and while the media industry has somewhat moved on to …
Read moreBattery-powered displays and kiosks cut the cord
March 25, 2011 by Dave Haynes
Chester Niziol had me up to the Toronto-area R&D digs of one of his companies, ideaLAB, something like a year ago to show me …
Read moreMuzak sells to Mood Media in $305M cash deal
March 24, 2011 by Dave Haynes
Fresh off the news wires comes word that Toronto-based Mood Media Corp. has done a deal to buy Muzak Holdings LLC for $305 million …
Read moreDo infomercials make sense for Digital OOH Networks?
March 24, 2011 by Dave Haynes
rVue has done an intriguing deal with a direct response TV marketing firm – a loftier description for a company that does TV infomercials …
Read moreVideo: DOOH4Relief spot by Cineplex Digital Solutions
March 23, 2011 by Dave Haynes
This is great for a few reasons. 1 – A really nice motion graphics treatment playing off a simple theme. 2 – It is …
Read moreSeeSaw, DPAA announce tools intended to help DOOH media planning process
March 23, 2011 by Dave Haynes
SeeSaw Networks has announced what it is calling a new reach and frequency model that calculates media plan audience deliveries across multiple digital place-based …
Read moreBrazilian network now rivals US-based Captivate as biggest elevator DOOH network
March 23, 2011 by Dave Haynes
Language and distance tends to make me, and a I bet a lot of people in this sector, forget about what’s going on in …
Read moreResearch suggests new nutritional information on menu boards has nominal impact
March 22, 2011 by Dave Haynes
US government regulations passed last year, that require fast casual restaurant chains with more than 20 locations to start posting nutritional information on menus …
Read moreCanadian LED board network revived by OOH firm
March 22, 2011 by Dave Haynes
The Outdoor Broadcast Network (aka OBN) went down last summer, a victim of a depressed advertising market and a looming need to refresh a …
Read moreVideo: 3D projection mapping on Sydney Opera House
March 22, 2011 by Dave Haynes
Here’s video of the YouTube Symphony Orchestra finale from Sunday night at the Sydney Opera House. As it is described: The art of real-time …
Read moreNewad confirms Scala as software driving expanded resto-bar screen network
March 22, 2011 by Dave Haynes
I think Philippe Marchessault, the EVP of Ops at Montreal-based Newad, must have spent something like three years looking over his options for software …
Read moreenVu upping its immersive footprint through large mall operator
March 22, 2011 by Dave Haynes
Stracacache-bankrolled enVu has done a deal to roll out its immersive ad platform to shopping malls owned and operated by CBL & Associates Properties, …
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