Digital OOH Sees 13% Growth In 2013: DPAA Report
April 14, 2014 by Dave Haynes
Digital OOH advertising grew at a 13% clip in 2013, says the Digital Place Based Advertising Association in a new report. The DPAA says only …
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Web Services Emerging To Help Push Real Time Content To Signs
April 11, 2014 by Dave Haynes
The technical stuff here is way the heck over my head, but a startup just coming out of private beta would at least seem …
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Shopper Marketers Bring Pharmacy Digital OOH Network To Ireland
April 10, 2014 by Dave Haynes
I’ve seen shopper marketing companies nibble around the edges of the digital signage and digital OOH sectors through the years, but a company called …
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Amazon Fire TV As Digital Signage Player
April 9, 2014 by Dave Haynes
As soon as Amazon announced its $99 Fire TV HD media player – a competitor to Apple TVs, Roku boxes and other similar devices …
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A $129 One-Time All-In Digital Signage Solution From Norway
April 9, 2014 by Dave Haynes
How about $129 for a digital signage system, and you’re done? That’s the admittedly low-end, absolutely entry-level proposition being floated by the Norwegian software …
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Does An Even Smaller Raspberry Pi Offer New Digital Signage Uses?
April 9, 2014 by Dave Haynes
The teeny $45 Raspberry Pi micro-computers just got smaller, with a new mini module that shrinks down the size of the device and opens …
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Tapping The Social Media Firehose For Digital Signage Content
April 8, 2014 by Dave Haynes
When I spend time with consulting clients who want to have, or are upgrading, public-facing digital signage networks, the conversation around the content mix …
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Global Ad Spend Up, Mobile Biggest Growth Driver: ZenithOptimedia Report
April 7, 2014 by Dave Haynes
The giant ad agency holding group ZenithOptimedia has issued a report this morning predicting that global ad spend will grow by 5.5% in 2014, reaching …
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Only $4,650 For A Big Stack Of Not Much
April 3, 2014 by Dave Haynes
So far this week, the research company that recently declared the digital signage market is worth $14.87 Billion (and got coverage for that), also …
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Ronin Gets New COO-CFO; Former CFO Joins RNIN Alumni Company (No Really)
April 2, 2014 by Dave Haynes
I don’t tend to cover management changes or new hires in this sector as my reader analytics tell me very conclusively that almost no …
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Projects: Twitter Gets Immersive In Hall Of Mirrors
April 2, 2014 by Dave Haynes
Social Soul from MKG on Vimeo. Delta Air Lines commissioned an experiential marketing agency and a couple of interactive artists to come up with …
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DPAA Shifts Annual NYC Summit to November; Now Same Week AS CEW
April 2, 2014 by Dave Haynes
The Digital Place-Based Advertising Association‘s 7th annual Video Everywhere Summit will be held on Tuesday, Nov. 4 at the Crowne Plaza Times Square in …
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