Projects: Tesco Responds To Disappointed Tweet With Giant Wall Of Christmas
November 21, 2014 by Dave Haynes
The London-based experiential design studio Immersive did a pretty spectacular Christmas promotion for grocer giant Tesco in the northern England town of Wigan, responding …
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Free Video Ad For Smartphone Sellers
November 21, 2014 by Dave Haynes
This DIY video spot just went up on Spotomate and is free through US Thanksgiving Day, and $75 after that. This one is what …
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Projects: Four-Storey Tall Herringbone Video Wall In Miami-Area Hotel
November 21, 2014 by Dave Haynes
Here’s 20 Planar Mosaic displays herringboned into a gorgeous, tall video totem at a lux hotel in the Surfside area, near Miami Beach. It’s …
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Projects: The LED Board That Ate Times Square
November 19, 2014 by Dave Haynes
This just lit up about 45 minutes ago. It’s a beast. The tech details: 245,760 LEDs 10,048 x 2,396 Pixels Resolution Mitsubishi AVL-ODT10 Real …
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How Adspace Shazams, With Help From Mood
November 18, 2014 by Dave Haynes
I was intrigued by the Adspace announcement Monday regarding its partnering with sound recognition app company Shazam to create a new type of engaged …
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ComQi Latest Digital Signage CMS To Go Samsung Smart
November 18, 2014 by Dave Haynes
ComQi is the latest digital signage content management platform provider to hook up with Samsung and its Smart Signage embedded display panels program. …
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Project: Toronto’s Royal Ontario Museum Projection-Mapped For Centennial Ball
November 17, 2014 by Dave Haynes
Toronto’s Royal Ontario Museum’s amazing geometric facade got projection-mapped by Montreal’s Moment Factory the other night for the ROM’s Centennial Ball. Here’s how Moment …
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NYC OKs Massive Digital Street Directory Project
November 17, 2014 by Dave Haynes
New York City has announced the winners of a pitch to replace its 1,000s of old payphone booths with LinkNYC, sleek new interactive touchscreen …
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Photon Plans To Aim Its Marketing App Torpedoes At In-Store Digital
November 17, 2014 by Dave Haynes
If you read a post in TechCrunch this weekend, you’d see a fairly breathless piece about Photon Interactive, an Indian software company that has teamed …
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One Ad Spot, Four Ways
November 17, 2014 by Dave Haynes
One of the recurring questions I’ve had from people about Spotomate is whether specific templates were available for specific vertical markets and subjects, and …
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Adspace Enters Tech Partnership For In-Mall Push Marketing Using Shazam
November 17, 2014 by Dave Haynes
The dominant shopping mall digital OOH player in the U.S., Adspace Networks, has announced a technology partnership with Shazam, the company most known for …
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Interactive Video Has Possibilities On Retail Floor
November 14, 2014 by Dave Haynes
In the ever-blurring lines of digital marketing and in-store digital marketing, I could see how the sort of click code shown here as an interactive …
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