Media CEO: "Digital OOH will become an even bigger medium, particularly in-store"
December 21, 2007 by Dave Haynes
When media planning and agency people turn up at digital signage events, they ensure the crowds that the ad industry really does know about …
Read moreIf we're going to establish standards, what should they be?
December 21, 2007 by Dave Haynes
This industry is starting to mature, and one of the key things that has to happen is the establishment of some standards. We need …
Read moreAdvice on the communications approach
December 19, 2007 by Dave Haynes
UK agency Altogether Digital has, like many people, put together predictions and advice for 2008 as it relates to marketing. None of it is …
Read moreAnother take on the NobelVision Network
December 11, 2007 by Dave Haynes
Nikki Baird, a managing partner at Retail Systems Research, has written a piece about the deal announced yesterday that sees a cosmetic dentistry giant …
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Having a first look at my local choo-choo network
December 5, 2007 by Dave Haynes
I don’t ride the commuter rails too much these days, but instead of crawling my way into downtown Toronto for a meeting today, I …
Read moreOn measurement: does this sound familar?
December 2, 2007 by Dave Haynes
With all the noise out there for the demand for measurement, it’s interesting and a little discouraging to see online STILL struggling with this …
Read moreAnd now for some over-torqued nonsense …
November 16, 2007 by Dave Haynes
What is it in people that makes them turn press releases into giant exclamation marks? ZipCast Changes the Face of Advertising Digital advertising network …
Read moreThe law behind live TV embedded in your signage app
November 15, 2007 by Dave Haynes
Digital Signage Today has an original piece on its site about the legality of running something like CNN in a frame, surrounded by content. …
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The Digital Signage Association?
November 9, 2007 by Dave Haynes
Not sure what to make of a new association announced this week — the Digital Signage Association. The website says the group is “dedicated …
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The DNA of Digital Signage
October 31, 2007 by Dave Haynes
I mentioned last week that I was in Montreal and was around for a presentation by Phil Lenger, of New York’s Show and …
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Is simple and static better?
October 30, 2007 by Dave Haynes
The former chairman of ad giant Zenith Optimedia, Simon Marquis, wrote a piece Monday in the UK’s Guardian newspaper about the evolution of outdoor …
Read moreGSBC seems to have left our industry behind
October 19, 2007 by Dave Haynes
Mere months ago, Global Satellite Broadcasting Corporation was issuing seriously wild-assed press releases letting the world know it was on the cusp of taking …
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