Welcome to Y2K guys!
October 17, 2007 by Dave Haynes
Everyone, please give a warm welcome to the PR people at Media Tile, who this morning announced the signage-in-a-box company has entered the 21st …
Read more
What the cluck? A roll-out, sort of, down under
October 12, 2007 by Dave Haynes
Everybody knocking around in this weird little space, particularly doing sales, knows there are a couple of key things happening and not happening. There …
Read moreSurprise! People don't trust ads
October 9, 2007 by Dave Haynes
Consumer research giant Nielsen has done a global study of attitudes toward traditional and digital advertising. As you might expect, the results from 47 …
Read moreA PhD with a PoV on this stuff
October 2, 2007 by Dave Haynes
Self-Service World has a piece about the recent In-Store Marketing Expo in Chicago, specifically a session put on by some 3M people called “Measuring …
Read more
Does Web "banner blindness" correlate with in-store screen viewership?
September 11, 2007 by Dave Haynes
For those of us who found our way into this weird little space after a stint in what was “new media” 10 years ago, …
Read moreA year later, ShopCast ready to roll out
September 7, 2007 by Dave Haynes
The folks at ShopCast — the teeny Toronto start-up that bagged a national in-store advertising deal with WalMart Canada — have had a hell …
Read more
CBS buys SignStorey for $71.5 million (and I am not making this up)
September 6, 2007 by Dave Haynes
Two words: Holy crap! This came across the press release wires today: CBS Corporation announced today that it has entered into a definitive agreement …
Read more
Now GSBC is in the wireless and GPS business
August 31, 2007 by Dave Haynes
The search terms tracked for this blog have been spiking the last couple of days for Ron Flynn, the rather optimistic fellow who …
Read moreGSBC gets bitch-slapped by Financial Mail, then aka
August 22, 2007 by Dave Haynes
My friends at aka have been promising, for a while now, a piece taking a deep look into Ronald Flynn and the other characters at …
Read more
Using in-store TV for brand identity not a great approach
July 25, 2007 by Dave Haynes
The Hub magazine is a bit of an ideas exchange and forum for people in the marketing community. There’s a new piece in it …
Read moreAnd now a history lesson
July 24, 2007 by Dave Haynes
A couple of people have pointed me today at a piece in MediaPost about NBC‘s new venture into in-store TV sales. Guys like Rob …
Read more
Teenagers actually notice digital signs in malls
July 24, 2007 by Dave Haynes
It’s always heartening to see positive research results from digital signage installs out in the field. First, good results help us all. Second, somebody …
Read more