Vistar Media Pushes Out Free White Paper On Optimizing DOOH Ad Campaigns
August 8, 2023 by Dave Haynes
The programmatic DOOH ad platform Vistar Media has made available a new white paper designed to underline the importance of optimizing creative for out-of-home …
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Watch This Amazingly Detailed Visual Illusion Billboard Spot From Seoul: Video
August 8, 2023 by Dave Haynes
This is a long-form anamorphic illusion ad developed by the Seoul creative shop d’strict for a Korean hydration drink. d’strict was an early adopter …
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Cylindrical Shenzhen Telecom Building Half-Wrapped In LED To Create Billboard
August 4, 2023 by Dave Haynes
This in an interesting use of cladding and partially wrapping around a small, cylindrical commercial building in Shenzhen, China. It is on the Nanshan …
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JCDecaux’s Hong Kong Office Charts Dramatic Audience Drop And Gradual Recovery Through COVID-19 Era
August 3, 2023 by Dave Haynes
You could argue that data from media owner JCDecaux that shows a dip and then recovery of out of home audience counts through the …
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Build It And They Will Come DOOH Ad Network Model Finds Its Way To Ballparks
August 2, 2023 by Dave Haynes
The “Build it and they will come” approach to digital out of home ad networks borrows a famous line from the 1989 film Field …
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Global OOH Ad Revenue Exceeds $40 Billion For First Time: WOO
August 1, 2023 by Dave Haynes
The World Out of Home Organization’s survey of member organizations suggests worldwide out of home ad revenue is forecast to exceed $40 billion for …
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Adtech Startup Beeyond Media Closes $10M Seed Round To Drive US, LATAM Growth
July 28, 2023 by Dave Haynes
Miami adtech startup Beeyond Media has put together a $10M seed round investment led by a board member to help grow its business in …
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Hivestack, Nielsen Collaborate On Credible Measurement Solution For APAC DOOH Ad Market
July 28, 2023 by Dave Haynes
The Montreal ad-tech firm Hivestack has collaborated with research giant Nielsen to develop what’s described as a credible, trustworthy and sorely-needed audience measurement solution …
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“Faux DOOH” Is Cool, But Can We Be A LOT More Open About What’s Really Going On?
July 27, 2023 by Dave Haynes
London double-decker buses have eyelashes that get mascara touch-ups when they roll past a giant brush mounted on a building. An iconic giant picture …
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Loop Media Partners With AI Firm On Ad And Content-Filtering “Brand Safety Layer”
July 26, 2023 by Dave Haynes
The DOOH media firm Loop Media – which puts free media players into environments like restaurants and bars – has started working with an …
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Another Robotic LED DOOH Display Surfaces – Shape-Shifting In Seoul
July 26, 2023 by Dave Haynes
A vendor has passed along a link to a video showing its robotic LED DOOH billboard operating in Seoul, with the assertion that the …
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Media Resources Release Third-Gen Of Its Digital Billboard Light Pollution Counter-Measures Tech
July 20, 2023 by Dave Haynes
LED and traditional sign manufacturer Media Resources has developed and released a third generation of technology designed to reduce the amount of light from …
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