This Cell Tower In Oman Doubles As Giant Digital DOOH Ad Totem
August 26, 2024 by Dave Haynes
Hat tip to Damian Rezner, COO of Poland’s Screen Network, for noting this project on Linkedin … Cell phone towers have been disguised as …
Read more
Houston’s PickleJar Enhances The Digital Signage Toolset In Its Broader Live Music Venue Tech Offer
August 26, 2024 by Dave Haynes
A Houston company is going at the model of putting revenue-generating digital signage in bars from a different angle – making it part of …
Read more
OAAA Writes In “Human Approval” For Digital OOH Ads To Reduce Risk Of “Problematic Content”
August 23, 2024 by Dave Haynes
This may hit industry veterans as a forehead-slappingly obvious thing to do, but the Out of Home Advertising Association of America (OAAA) has written …
Read more
If Only Every Digital Signage Hack Put Fluffy Cat Animations On The Compromised Screens …
August 20, 2024 by Dave Haynes
When a digital sign gets compromised – whether that’s a flat panel in a venue or a big LED display in a public setting …
Read more
Largest LED Mesh Display In Southern Hemisphere Switched On In Melbourne
August 15, 2024 by Dave Haynes
This is what’s billed as the largest LED mesh display in the Southern Hemisphere, a 500 sq. meter ad display up above the street …
Read more
DOOH Forecast To Be $5.9 Billion Business In U.S. By 2028: PwC
August 14, 2024 by Dave Haynes
Out of home advertising in the U.S. is now a bigger revenue business than newspapers and magazines, and by 2028, the digital side of …
Read more
DOOH-Bolstered EV Charging Network In Europe Now Insolvent
August 13, 2024 by Dave Haynes
In yet another reminder that making money from advertising is harder than it may appear, a German digital out of home media firm using …
Read more
DOOH Firm Loop Media Delisted From NYSE American; Now An Over The Counter Stock
August 12, 2024 by Dave Haynes
A rough summer just got a bit rougher for the LA-based DOOH media network Loop Media, with notification from New York Stock Exchange that …
Read more
Seat-back DOOH Ad Screens Trialed in Madrid’s Taxi Fleet
August 9, 2024 by Dave Haynes
The Spanish digital signage CMS software firm DENEVA has partnered with two other companies to have a run at making a successful digital OOH …
Read more
Loop’s Struggles Continue, With Ad Revenues Off 23% In Most Recent Quarter
August 8, 2024 by Dave Haynes
LA-based Loop Media, which makes ad-supported streaming media channels for place-based venues like bars and salons, continues to struggle in what it calls a …
Read more
DPAA Opens Registration For Annual Global Summit, Oct. 15 In NYC
July 31, 2024 by Dave Haynes
Registration is now open for the DPAA’s annual Global Summit in New York City, back again at Pier Sixty and running October 15th. From …
Read more
Walmart Opens Up Some In-Store Retail Media Screens To Non-Endemic Advertisers
July 31, 2024 by Dave Haynes
The rise of the in-store display aspect of retail media networks has had almost everything to do with the idea of promoting products and …
Read more