See A Static Poster Model’s Hair Windswept By Passing Subway Cars
February 27, 2014 by Dave Haynes
I love the simplicity of this. On the platform of a Stockholm subway stop, what looks like a static backlit poster ad for Apotek Hjärtat’s …
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RMG Exec Meetings Must Be Seriously Weird
February 20, 2014 by Dave Haynes
Updated The senior management meetings at RMG Networks must be so odd because of the wildly different product directions that company took on when …
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BroadSign Plugs Digital OOH Clients Into Vistar’s Programmatic Buying Platform
February 12, 2014 by Dave Haynes
BroadSign has launched a new product called BroadSign Connect that ‘s effectively a direct connector with Vistar Media’s programmatic media buying solution. Digital OOH networks …
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Monster Media’s New Patent May Cramp Social Media Style Of Many SW Vendors
February 10, 2014 by Dave Haynes
Most of the chatter in the last 2-3 years about digital signage has been about the so-called trolls out there that are mostly or …
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Multi-Platform Media Program Drives 109M Tweets, Texts, Shares … In One Day
February 6, 2014 by Dave Haynes
This is pretty impressive in terms of the potential impact of multiple mediums on an awareness and fundraising campaign. The Bell Let’s Talk program …
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Digital Out Of Home Is All About Location, Location, Location
February 2, 2014 by Colin Bovet
Guest Post: Jeremy Ozen, Vistar Media Whether you’re house-hunting or just watching people do that on HGTV, you’ve doubtlessly heard the magic triplicate phrase: …
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Adcentricity In Bankruptcy Protection Process; Creditors Owed $3.8M
January 31, 2014 by Dave Haynes
Adcentricity, the Canadian media company started to roll up and sell the aggregated media inventory of scores of small to large digital out of …
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Canada’s Tim Hortons To Have 3rd Party Ads
January 29, 2014 by Dave Haynes
Tim Hortons has officially confirmed it is rolling out a new digital network in some 2,200 of the iconic Canadian coffee/bake shop’s locations. The …
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GSTV CEO On Outcast-Gilbarco Deal: Different DNA Will Be Challenge
January 21, 2014 by Dave Haynes
The recent news that a fuel dispenser firm (Gilbarco) had acquired a media firm (Outcast) that puts ad screens on top or in the …
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Sneak Peek: World’s Biggest Indoor LED Ad Board
January 21, 2014 by Dave Haynes
It looks like the world’s largest indoor LED ad media board is about ready to permanently switch on and start making money for JC …
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How To Amplify Consumer Engagement By Combining Social & Digital OOH
January 20, 2014 by Paul Vincent
GUEST POST Although the rationale for leveraging social media in a cross channel strategy is obvious to some, it remains less obvious to many …
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Gas Pump Giant Gilbarco Buys Gas Pump Media Firm Outcast
January 13, 2014 by Dave Haynes
One of the big boys in the gas pump hardware business has bought one of the big boys in gas pump media. Gilbarco Veeder-Root …
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