PetCare TV Harmonizes Ops On BroadSign
April 24, 2014 by Dave Haynes
BroadSign seems to be on a bit of run lately, adding more and more network clients. The latest deal is PetCARE TV, which has converted its …
Read more
Projects: Giant NASDAQ Dubai Stock Ticker
April 15, 2014 by Dave Haynes
Elevision has done all of its media inside office tower elevators in Dubai, but now the Digital OOH firm has added a giant 96-metre …
Read more
Digital OOH Sees 13% Growth In 2013: DPAA Report
April 14, 2014 by Dave Haynes
Digital OOH advertising grew at a 13% clip in 2013, says the Digital Place Based Advertising Association in a new report. The DPAA says only …
Read more
Shopper Marketers Bring Pharmacy Digital OOH Network To Ireland
April 10, 2014 by Dave Haynes
I’ve seen shopper marketing companies nibble around the edges of the digital signage and digital OOH sectors through the years, but a company called …
Read more
Global Ad Spend Up, Mobile Biggest Growth Driver: ZenithOptimedia Report
April 7, 2014 by Dave Haynes
The giant ad agency holding group ZenithOptimedia has issued a report this morning predicting that global ad spend will grow by 5.5% in 2014, reaching …
Read more
DPAA Shifts Annual NYC Summit to November; Now Same Week AS CEW
April 2, 2014 by Dave Haynes
The Digital Place-Based Advertising Association‘s 7th annual Video Everywhere Summit will be held on Tuesday, Nov. 4 at the Crowne Plaza Times Square in …
Read more
Captivate Buys Office Media Network
April 1, 2014 by Dave Haynes
In what you’d likely call common-sense and inevitable, the two digital OOH networks that competed for the ad dollars aimed at the business crowd …
Read more
RMG Year-End Financials Show $14M Operating Loss, But Sales Gains
March 31, 2014 by Dave Haynes
RMG Networks Holding Corporation has announced its financials for Q4 and also for 2013, showing a big operating loss, but suggest at least in the …
Read more
JC Decaux Acquires CEMUSA in 80M Euro Deal
March 17, 2014 by Dave Haynes
The biggest OOH company in the world just took out one of its competitors, and got some prime ad properties in the process. JCDecaux …
Read more
New Nielsen Data Suggests Big Recall, Credibility Numbers For Retail Pharma Network
March 17, 2014 by Dave Haynes
Looking for some fresh and credible data to make your case about Digital OOH effectiveness? Here’s some new audience-research data from Nielsen about Cardinal Health’s digital …
Read more
New Health Care Network Somehow Aims To Tie Up What’s Already Tied Up
February 28, 2014 by Dave Haynes
An over-the-counter traded entity called Broadcast Live Digital Corp. is the latest entrant in the old build it and they will come health care …
Read more
Research Pegs Digital Out Of Home As World’s 2nd Fastest Growing Medium
February 27, 2014 by Dave Haynes
PQ Media has pushed out new global market research that suggests digital OOH media “may be on the cusp” of its big breakout phase. The …
Read more