Projects: Giant NASDAQ Dubai Stock Ticker
April 15, 2014 by Dave Haynes
Elevision has done all of its media inside office tower elevators in Dubai, but now the Digital OOH firm has added a giant 96-metre wide LED ticker board outside one of the emirate’s iconic buildings, the Dubai International Financial Centre.
The screen is the largest in the Middle East and will be used to report prices for listed companies on the Nasdaq Dubai, updated continuously throughout trading days. The market-data will be supplemented by DIFC branded content and the ads that pay for the thing.
“The stock ticker is seen as the pulse of the Dubai Financial Market (DFM), and it symbolizes the stability of the exchange and the strength of the economy,” says Niall Sallam, CEO of Elevision, in a release. “Brands leveraging the opportunity to advertise on the digital screen can benefit from the brand equity of its proximity with DIFC whilst communicating with professionals who are engaged with the platform thanks to its relevant and news-led content, innovation and size.”
“Outdoor media takes home about 15 per cent of total marketing budgets in the UAE, but is dominated by static displays. However the industry is now shifting and we are seeing a far greater opportunity through digital signage by creating more value through a customised and inventive solution that is adaptable, targeted and effective.”
The LED screen was launched during the bell ringing ceremony for the Emirates Reit IPO, the first on the Nasdaq Dubai for five years. The new platform will complement the Elevision portfolio that includes DOOH media inside 75 towers across prime real estate in Dubai.
Looks more like a ribbon board on a Premier League soccer pitch. I’d like to see it ON that building, but that’s an easy call from the the other side of the world, commenting from the bleachers. Suspect the landlord would not be all that wild about doing that.