The Basics: Using Sticky Content To Drive Viewership
August 30, 2012 by Dave Haynes
The Aussie OOH media company Eye has branded a new network product as Longreach – using BIG video walls at the Qantas check-in areas …
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Building The List: Who Does Digital Signage Creative?
August 29, 2012 by Dave Haynes
I get asked all the time about who to talk to about digital signage creative, and I always say it’s a surprisingly short list. …
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Locamoda Tweet Visuals At RNC Convention
August 29, 2012 by Dave Haynes
Here’s a screen grab of the social medi stream being used at the Republican National Convention this week, via Locamoda and the Republican survey research …
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Gas Retailer Rolling Out Interactive Displays At Pumps
August 24, 2012 by Dave Haynes
Saint John, New Brunswick-based Irving Oil – a big player in gas retail in Maritime Canada and upper US Northeast – has introduced a …
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Research: Humor, Character Development Matter Most In TV Ads
August 22, 2012 by Dave Haynes
Very litttle of this can be directly applied to the small-budget, silent and mostly motion graphics world of sigital signage and digital OOH content …
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DSA Taking Entries For Content Awards; Big & Small Budget Work Judged Separately
August 22, 2012 by Dave Haynes
The Digital Screenmedia Association has started accepting entries for its DSA Crown Awards, “recognizing the impact of excellent content in out-of-home environments through the …
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Pro Hockey’s NY Rangers Turn On Digital Signage Network
August 13, 2012 by Dave Haynes
Many years of doing this has exposed me to digital signage being used in endless ways, but I have never seen it applied as …
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Interactive: Screenreach Launches Dance With Cheryl Cole Mobile App
August 6, 2012 by Dave Haynes
The guys at Screenreach have launched a program that lets shoppers at a UK mall spark up their smartphones and emulate the dance moves …
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Content: Rise’s Interactive Profiler Gadget Used For College Hall Of Fame
August 6, 2012 by Dave Haynes
Halls of fame and donor walls are recognition efforts that are really well-suited to interactive digital screens, simply because a plaque or photo can …
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Aerva Twitter Tool Makes Tweet Stream Safer For Digital Signage Networks
August 1, 2012 by Dave Haynes
Aerva was one of the first digital signage software companies to jump on the Twitter visualization thing, and the company has announced a new …
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A VERY Different Take On Digital Signage Wayfinding
July 30, 2012 by Dave Haynes
DISFORM 2012 – BAR sign in action from Dani Wolf on Vimeo. Tweets like this tend to catch the eye … Digital signage that …
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Sightings: Nike’s Camp Victory At 2012 Track Trials
July 10, 2012 by Dave Haynes
[vimeo id=”45077052 ” width=”610″ height=”343″] Nike did something akin to a pop-up store – but more like an experience center – during the recent US …
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