Video: Cheryl Cole Interactive Digital OOH Poster In UK Mall

September 18, 2012 by Dave Haynes

Polydor Records, Cheryl Cole from clearchanneluk on Vimeo. Here’s a brief – too brief really, but it’s at least something – video showing how …

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Research: Advice, Opinions Trusted; Display Ads, Not So Much

September 17, 2012 by Dave Haynes

The research firm Nielsen has released the latest results from seems to be an ongoing study about the trust factor in all forms of …

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Content: Short Bites Adds Consumer Tips; Lowers Prices

September 13, 2012 by Dave Haynes

Tracey Crowe sent an update on her Charlotte, NC-based company Short Bites Media, which produces and sells content packages for digital sign networks. She’s …

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Content: Screenfeed Hits The Road With National Geographic “Destinations” Clips

September 13, 2012 by Dave Haynes

I will get squarely behind any content for digital screens that isn’t an utter commodity (like news, score and weather), so I was happy …

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Insteo Launches Free US Election Social Gadgets

September 11, 2012 by Dave Haynes

The folks at Insteo, down in Long Beach, CA, have put together a nice promotion that provides US network operators with a great free …

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Times Square Interactive Promo Bridges Digital And Social (For A Change)

August 30, 2012 by Dave Haynes

How about a Digital OOH program that cranks 111,000 Facebook likes, 6,900 shares and more than 2,000 comments in less than 48 hours? Not …

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The Basics: Using Sticky Content To Drive Viewership

August 30, 2012 by Dave Haynes

The Aussie OOH media company Eye has branded a new network product as Longreach – using BIG video walls at the Qantas check-in areas …

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Building The List: Who Does Digital Signage Creative?

August 29, 2012 by Dave Haynes

I get asked all the time about who to talk to about digital signage creative, and I always say it’s a surprisingly short list. …

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Locamoda Tweet Visuals At RNC Convention

August 29, 2012 by Dave Haynes

Here’s a screen grab of the social medi stream being used at the Republican National Convention this week, via Locamoda and the Republican survey research …

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Gas Retailer Rolling Out Interactive Displays At Pumps

August 24, 2012 by Dave Haynes

Saint John, New Brunswick-based Irving Oil – a big player in gas retail in Maritime Canada and upper US Northeast – has introduced a …

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Research: Humor, Character Development Matter Most In TV Ads

August 22, 2012 by Dave Haynes

Very litttle of this can be directly applied to the small-budget, silent and mostly motion graphics world of sigital signage and digital OOH content …

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DSA Taking Entries For Content Awards; Big & Small Budget Work Judged Separately

August 22, 2012 by Dave Haynes

The Digital Screenmedia Association has started accepting entries for its DSA Crown Awards, “recognizing the impact of excellent content in out-of-home environments through the …

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