BroadSign Adds Vertical Audience Buying To Digital OOH Delivery Platform
October 31, 2017 by Dave Haynes
BroadSign is continuing its evolution from being a slick content management platform for digital OOH networks to one that also enables digital media planners …
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ZetaDisplay’s European Roll-Up Continues With Acquisition of Dutch Firm QYN
October 30, 2017 by Dave Haynes
Swedish digital signage solutions provider ZetaDisplay AB is continuing its European roll-up efforts, buying what it describes as the largest and leading provider in Holland. …
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Sony To Debut Interactive Digital Signage Platform At CES: Report
October 30, 2017 by Dave Haynes
Sony is reportedly planning to introduce an interactive digital signage platform at CES in Las Vegas in January that mashes up gesture sensors, augmented …
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A Big, Premium Video Wall … In A Parking Garage
October 26, 2017 by Dave Haynes
Here’s a sure sign that video wall LCD costs and digital out of home media demand and value have converged, at least in Los …
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Highway Billboard Color-Matches Paint Swatches To Surrounding Sky’s Color
October 23, 2017 by Dave Haynes
This a couple of years old, but just stumbled on it. The Quebec DIY store Reno Depot did a Digital OOH campaign in Feb. …
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Projection Mapping Festival Now Part Of ISE Week In Amsterdam
October 20, 2017 by Dave Haynes
If you are at ISE in Amsterdam in not all that long from now, you may want to block out an evening to get …
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Westfield Starts Rolling Out New Digital OOH Ad Pods In Flagship Malls
October 19, 2017 by Dave Haynes
The US wing of Westfield has started rolling out new digital OOH advertising “pods” across its flagship shopping malls – with plans to put …
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NanoLumens Quickly Goes 4 For 4 In Patent Infringement Lawsuits
October 19, 2017 by Dave Haynes
There are undoubtedly many, many times when C-suite people get the bill in from the company law firm, and wonder what the hell all …
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Audi’s Digital OOH Campaign In UK Matches Billboard Ads To Road Conditions
October 19, 2017 by Dave Haynes
This is an interesting twist on using APIs and public data to serve up contextually relevant digital OOH ads on roadside displays – matching …
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Christie Partners With MVP, Times Square On Interactive Digital OOH Network In Cinema
October 18, 2017 by Dave Haynes
The digital OOH media wing of projector and display manufacturer Christie – Christie Experiential Network (CEN) – has announced a partnership with a pair …
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US Supreme Court Denies Appeal By Anti-Billboard Non-Profit
October 16, 2017 by Dave Haynes
A four-year legal fight over digital billboards that went all the way to the US Supreme Court ended today, with that country’s highest court …
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Toronto LED Twin Ad Boards Get Implant To Make One Giant Display
October 13, 2017 by Dave Haynes
The big digital media tower outside of Toronto Eaton Centre is getting a little cosmetic work done – an implant, basically – to make …
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