DPAA's Media Summit kicks off this AM
October 27, 2010 by Dave Haynes
The DPAA’s 2010 Digital Media Summit is on all today in NYC, and we hope the event draws a strong agency/media crowd. It would …
Read moreIs it one 330-inch display or a wall of 60s?
October 26, 2010 by Dave Haynes
From Display Blog, via Display Alliance News, word of a massive display wall planned for a Tokyo rail station. The big questions. This is …
Read moreIPG chooses DOOH aggregator for software. Huh?
October 26, 2010 by Dave Haynes
IPG’s Emerging Media Lab continues to dig deeper and deeper into digital signage and DOOH. On the heels of announcing a retail technology showcase …
Read morePro hockey's opener takes over LED boards in Toronto's Dundas Square
October 26, 2010 by Dave Haynes
NOTE – Aaron Campus is an industry friend. Over lunch the other day, he related his recent experiences with a live event that used …
Read moreSquash goes interactive with Aerva
October 25, 2010 by Dave Haynes
Boston-based Aerva does a nice newsletter and the latest one in my Inbox has a piece about the program it put together last month …
Read moreAriel Way in a bad way
October 25, 2010 by Dave Haynes
About three years ago a company called Ariel Way started making a pile of announcements about partnerships and acquisitions and big plans that included …
Read moreLocaModa works deal to socialize PRN
October 25, 2010 by Dave Haynes
LocaModa has completed a nice little deal with PRN that sees its social media integration technology rolled into the content offer on the PRN …
Read moreCHMN’s medical waiting room gains national footprint
October 25, 2010 by Dave Haynes
We’re seeing media sales by DOOH networks get rolled up in a couple of ways. One is by signing on with aggregation services like …
Read moreNew audience research cuts DOOH audience in half. Huh???
October 20, 2010 by Dave Haynes
New data from the research firm GfK MRI says 29.6% of U.S. adults have seen a place-based video ad in the last 30 days, which …
Read more"Oh Really?" Dep't: Global DOOH leader set to conquer indie pharmacy world
October 20, 2010 by Dave Haynes
I immediately start smirking when I see a headline that includes the word “purveyors” – hoping “Ye Olde” will also get tossed in. So …
Read moreDigital signage video had big footprint at recent World Basketball Fest in NYC
October 20, 2010 by Dave Haynes
Preset’s Pat Hellberg was just a touch busy this summer, working on the World Basketball Festival. His alma mater Nike, which organized the event …
Read moreNew Nielsen-backed research on video consumption passes on DOOH
October 19, 2010 by Dave Haynes
The Nielsen-backed Council for Research Excellence has issued an RFP looking for an overview of research on how people consume video media these days. …
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