Ad Age's marketer of the year, Ford, does great DOOH spots
October 18, 2010 by Dave Haynes
Ford just got cited by Advertising Age as its 2010 Marketer of the Year. It would seem an honor well-deserved as the automaker has …
Read moreDS Today: DPAA developing creative guidelines, planning tool
October 18, 2010 by Dave Haynes
The Digital Place-based Advertising Association has been pretty quiet since its name change (from OVAB) and the departure to RMG of president Suzanne La …
Read moreUsing interactive digital signage to sell condos
October 18, 2010 by Dave Haynes
I stumbled across a series of videos for an interactive touchscreens aimed at the residential condo sector and thought a few things: 1 – …
Read morePRN gets digital signage showcase in IPG’s Emerging Media Lab
October 15, 2010 by Dave Haynes
Why do I think there is more to this story … MediaPost is reporting that Interpublic Group’s Emerging Media Lab has done a deal …
Read moreThis week's Top 5 Digital Signage Posts
October 15, 2010 by Dave Haynes
So some weeks I have a pile of posts, some like last I barely have five. This week, a fair number. Here’s the Top …
Read moreGartner's 2010 Hype Cycle for Enterprise
October 15, 2010 by Dave Haynes
I like to look over the chart on IT research firm Gartner‘s regular Hype Cycle reports because the stuff is interesting, and I make …
Read moreCorona Light Books DOOH & Social Campaign on Times Sq. Board
October 15, 2010 by Dave Haynes
Spotted in Direct Marketing News: Corona Light has booked a four-week flight on one of the big LED boards in Times Square – a …
Read moreSelling Digital Signage: Part 2
October 15, 2010 by Dave Haynes
Click for Part 1 … Guest post Lesson One: Avoid the Technology Trap … Digital Signage is not a technology sale; in fact, in …
Read moreSelling Digital Signage
October 14, 2010 by Dave Haynes
Guest post Selling Digital Signage Can Be Difficult … But It Doesn’t Need To Be As Difficult As We’ve Made It Much has been written …
Read moreDigital Signage Expo's Awards Program Now Taking Entries For 2011
October 14, 2010 by Dave Haynes
If you are interested in submitting your work to Digital Signage Expo’s 7th Annual APEX & Content Awards you now have about four weeks …
Read morePutting the farm into digital signage content production
October 13, 2010 by Dave Haynes
A couple of recent presentations I’ve done talked a little about cloud computing, and I used content rendering farms as a good example of …
Read moreRetailers want product lookup and couponing from mobile apps
October 12, 2010 by Dave Haynes
If you are trying to get a better sense of what retailers are looking for in technology that will help them out, the research …
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