Digital signage video had big footprint at recent World Basketball Fest in NYC

October 20, 2010 by Dave Haynes

Preset’s Pat Hellberg was just a touch busy this summer, working on the World Basketball Festival. His alma mater Nike, which organized the event in New York, engaged Pat to be executive producer for some 50 video piece pulled together in three months by crews in NY, LA and Portland/Beaverton.

The content played all over New York, including Radio City Music Hall, selected digital screens at Times Square and the legendary hoops court at the Holcombe Rucker Basketball Courts in Harlem.

It’s nice stuff and served the brand well.