Paper Madness In The Land Of Flat Panels
December 10, 2014 by Dave Haynes
One of my lingering impression of spending time last week in Seoul was how technologically advanced it was in so any ways, and how …
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How Banks Can Differentiate Digital Signage Vendors
December 8, 2014 by Mark Janke
Guest Post: Tim Pritzker, JohnRyan Bank marketers have been sitting through what has to be the longest parade in history – the endless march …
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Projects: Holt Renfrew At Toronto Yorkdale
November 28, 2014 by Dave Haynes
Yorkdale is by most measures Canada’s premium shopping mall – the place where most luxury retailers establish their first flagship store in the country …
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Infographics: Beacons Visually Explained
November 28, 2014 by Dave Haynes
Here’s a nice, simple graphic from a BLE beacons manufacturer, kontakt.io, explaining how the little things work. Though there’s no end of buzz about …
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Projects: Nordstrom, eBay Testing Interactive Dressing Room Mirrors
November 26, 2014 by Dave Haynes
Retailer Nordstrom is working with eBay on interactive dressing room mirrors that let shoppers see how they look in real clothes, but then let them look …
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Projects: Interactive Amazon Storefronts In NYC Subway Stops
November 25, 2014 by Dave Haynes
I’m not sure about this … Digital information kiosks on NYC subway platforms are showcasing custom-built transactional ads from Amazon.com, creating temporary virtual …
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Projects: Virtual Santa HQ At US Malls
November 24, 2014 by Dave Haynes
The days of it just being enough to park your kid on Santa’s lap and maybe pay for a pic appear to be fading …
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Projects: Tesco Responds To Disappointed Tweet With Giant Wall Of Christmas
November 21, 2014 by Dave Haynes
The London-based experiential design studio Immersive did a pretty spectacular Christmas promotion for grocer giant Tesco in the northern England town of Wigan, responding …
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Free Video Ad For Smartphone Sellers
November 21, 2014 by Dave Haynes
This DIY video spot just went up on Spotomate and is free through US Thanksgiving Day, and $75 after that. This one is what …
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How Adspace Shazams, With Help From Mood
November 18, 2014 by Dave Haynes
I was intrigued by the Adspace announcement Monday regarding its partnering with sound recognition app company Shazam to create a new type of engaged …
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Photon Plans To Aim Its Marketing App Torpedoes At In-Store Digital
November 17, 2014 by Dave Haynes
If you read a post in TechCrunch this weekend, you’d see a fairly breathless piece about Photon Interactive, an Indian software company that has teamed …
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Adspace Enters Tech Partnership For In-Mall Push Marketing Using Shazam
November 17, 2014 by Dave Haynes
The dominant shopping mall digital OOH player in the U.S., Adspace Networks, has announced a technology partnership with Shazam, the company most known for …
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