Polish Mall’s Gateway Windows Fitted With 153 Sq. Meters Of Semi-Transparent LED For DOOH Network

June 20, 2024 by Dave Haynes

With the technology improving year by year, I think we’re going to see more and more glass curtain walls on major buildings turned into …

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Samsung’s Flagship Smartphone Gets 3D Illusion Treatment On Warsaw DOOH Display

April 6, 2022 by Dave Haynes

This is the first use of a forced perspective 3D illusion for creative in the Polish Digital OOH market – a corner display in …

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Real-Time Virtual Smog Visualizes Air Quality On Warsaw Billboard

February 10, 2022 by Dave Haynes

The Polish digital OOH media firm Screen Network has an interest and knack for blending its campaigns with real-time data from systems and sensors, …

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Poland’s Screen Network Raising Climate Change Awareness Using Warsaw LED Countdown Clock

October 28, 2021 by Dave Haynes

The Polish OOH media firm Screen Network has started supporting an educational campaign that bluntly reminds people how time is running out to make …

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Poland’s Screen Network Using Playful Deep Fake Tweaks of Masterpieces To Showcase Medium

April 1, 2021 by Dave Haynes

The Polish digital OOH media company Screen Network have developed a fun campaign that draws attention to their screens by using “deep fake” technology …

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DOOH Campaign Uses AI Computer Vision To Boost Warsaw Road Safety

December 17, 2019 by Dave Haynes

I like how the Polish digital OOH media company Screen Network is thinking and acting quite differently in how it is using computer vision …

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Live Data Sculpture On Warsaw Mall Facade Reacts To Nearby Pedestrians, Traffic

November 7, 2019 by Dave Haynes

This is a live data sculpture on a large street-facing LED display on a mall in Warsaw, Poland. Called Symulakra, the visualized content is …

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Polish DOOH Network Sees Traffic, Engagement Bumps By Using Computer Vision To Trigger Ads

September 5, 2019 by Dave Haynes

A Polish media company is touting an interesting use of triggered content from AI-driven audience analytics that boosted foot traffic and social media engagement …

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