Pepsi Global Campaign Has Digital OOH As Major Component
May 2, 2012 by Dave Haynes
Pepsi’s new global campaign, called “Live for Now,” will be using Digital OOH networks to reinforce the whole “live” element of the marketing …
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Smart: Visix launches pitch-free video blog series
September 9, 2011 by Dave Haynes
Visix is a bit like Four Winds Interactive in that it doesn’t make a lot of noise inside the digital signage community, but fairly …
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Good content starts with good planning
September 8, 2011 by Dave Haynes
I have never worn a beret and it has been years since I donned a turtleneck, so therefore, I’m not a content guy. That, …
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10 keys to better digital signage RFPs, for end-users and vendors
September 6, 2011 by Dave Haynes
About four summers ago I spent two days in a hotel meeting room with colleagues on a sales training thing, and one of the …
Read moreCanadian Digital OOH health network now reps 95% of country's installed base
July 6, 2011 by Dave Haynes
There are two primary ways that smaller Digital OOH networks can get to a size that attracts the attention of people controlling big media …
Read morerAVe: Who's Integrating YOUR Local Starbucks?
December 22, 2010 by rAVe Publications
I was at the local Starbucks here this morning and noticed something interesting — they’re going digital — signs that is. They’re all over …
Read moreDS Talent Pool: Tom McGowan
September 20, 2010 by Dave Haynes
Tom McGowan and I met on my first day on the job with BroadSign, having been enticed to join the team. He impressed me …
Read moreGuest Post: The Ripple Effect of Dead Screens
August 23, 2010 by Dave Haynes
Two of my friends who live near me in downtown Toronto are media buyers for different agencies. I usually meet them a couple of …
Read moreWhen safe trumps best in digital signage software
June 8, 2010 by Dave Haynes
A couple of things struck me yesterday during the first day of the Strategy Institute’s digital signage technology conference. Gabriel Tullier runs the student …
Read moreDSF says it is up past 200 members now; announces board leadership
March 29, 2010 by Dave Haynes
I have my doubts that membership counts are all that telling until real money is being dropped, but nonetheless some 200 companies and individuals …
Read moreVirtual trade show on industry planned for late April; possible learning, but no jet lag, no cocktails
March 12, 2010 by Dave Haynes
Some of the people who most need to go to digital signage trade shows and get up the curve never do get to them …
Read moreFocus and Flourish
March 10, 2010 by Dave Haynes
I have had countless conversations about the industry and about various companies, mostly software companies, who seem to have it going on. The typical …
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