Smartphones are changing the in-store digital dynamic, and that’s OK
November 2, 2011 by Dave Haynes
We’ve been hearing and reading for two or three years now how the rise of smartphones was going to change the dynamic in retail …
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Forrester Research to talk mobile engagement in DSA webinar next week
October 11, 2011 by Dave Haynes
The Digital Screenmedia Association is running a webinar next week looking at mobile strategies and opportunities and featuring Julie Ask of Forrester Research. The Oct. …
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New VW tears things up in digital, static and augmented reality OOH effort
October 7, 2011 by Dave Haynes
ClearChannel and a creative team working for Volkswagen Canada did a nice job on a combination digital and conventional out of home campaign that …
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Where’s the dial??? Turns out 55-plus crowd actually does know how to use mobile phones
September 14, 2011 by Dave Haynes
If all your anthropology assumptions were based on TV spots and popular culture, you’d likely have concluded trying to get the 55-plus crowd using …
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iSign gets LOI renewal from Canadian c-store giant for Digital OOH network
September 13, 2011 by Dave Haynes
The company trying to acquire, keep going and then expand a Digital OOH network that’s been running in Canada’s largest C-store chain says it …
Read moreLocaModa fires up social media-driven Community Board for Digital OOH networks
June 29, 2011 by Dave Haynes
LocaModa has announced a new service called Community Board 1.0 that allows any network – at least in theory – to integrate a broad, …
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QR Codes at POS drive 16K daily deals coupons in two weeks
April 29, 2011 by Dave Haynes
On the heels of the RMG Networks announcements with BlueBite and Groupon yesterday in San Francisco comes word of a network that’s had hundreds …
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RMG does deals with Groupon, intros NFC play for Digital OOH
April 28, 2011 by Dave Haynes
I’m not so sure I agree with the strategy of releasing a gush of announcements, but the said gush I just got from RMG …
Read moreEnQii's Passport enters crowded mobile retail app field
March 14, 2011 by Dave Haynes
EnQii sent a newsletter/release out late afternoon about its launch of a new mobile phone app called EnGage Passport – a white-labeled application that …
Read moreScreenReach's first mobile-to-screen test with Newcastle Utd gets near 10% take-up
March 6, 2011 by Dave Haynes
The UK mobile/digital screen start-up ScreenReach had its first industrial-strength test Saturday at a Newcastle United football (soccer) match at the home grounds. Fans …
Read moreScreenReach at Demo 2011, announces 800 screen interactive deal with RMG
March 2, 2011 by Dave Haynes
In the lead-up to DSE and our frantic planing for the Preset Group DSE Mixer we chatted with Paul Rawlings of ScreenReach Interactive, a …
Read moreTI intros new $51 HD video processor for digital signage (among a few things)
March 1, 2011 by Dave Haynes
Exercising the absolute caveat that I am no propeller-head and don’t pretend to understand much of the inner workings or many of the acronyms, …
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