ScreenReach's first mobile-to-screen test with Newcastle Utd gets near 10% take-up
March 6, 2011 by Dave Haynes
The UK mobile/digital screen start-up ScreenReach had its first industrial-strength test Saturday at a Newcastle United football (soccer) match at the home grounds. Fans …
Read moreAre iPads suitable for digital signage?
March 3, 2011 by Dave Haynes
Are iPads suitable for digital signage? This is more an open question than something I can really answer here, but the all the discussion …
Read moreScreenReach at Demo 2011, announces 800 screen interactive deal with RMG
March 2, 2011 by Dave Haynes
In the lead-up to DSE and our frantic planing for the Preset Group DSE Mixer we chatted with Paul Rawlings of ScreenReach Interactive, a …
Read moreJC Penney rolling out FindMore smart digital fixtures
February 7, 2011 by Dave Haynes
US department store JC Penney has announced a new smart fixture application is is rolling out to more than 100 stores. At first glance …
Read moreClearChannel expanding its interactive bus shelter program
January 21, 2011 by Dave Haynes
Those very cool giant touchscreens that Clear Channel Out of Home has been running at selected bush shelters in San Francisco and (didn’t know this part) …
Read moreSightings: Interactive storefronts @ Starbucks
January 18, 2011 by Dave Haynes
Starbucks Interactive Storefront from The Media Merchants on Vimeo. Here’s a nice piece of video (I like the stop-motion that shows the install process) …
Read moreDecoder ring melts trying to sort out CBS Outdoor DOOH release
December 20, 2010 by Dave Haynes
(Update – CBS kindly sent some images … help … and provided more explanation … see further down in post) This has all the …
Read moreObscura Digital starts up DOOH bus derby on SF Bay shelters
November 24, 2010 by Dave Haynes
Fellow Preset member David Weinfeld has been hanging out lately with the Obscura Digital guys, the interactive/immersive firm perhaps best known for the multi-touch …
Read moreNielsen's corporate offices lit up by Arsenal Media with digital displays
November 16, 2010 by Dave Haynes
Denys Lavigne of Arsenal Media has been telling me for a while now about a project his company was working on for The Nielsen …
Read moreWhatamap's mobile service pushes wayfinding from Al Barq's screens to phones
November 1, 2010 by Dave Haynes
I like digital wayfinding solutions in places like malls and big public facilities because, done well, they make it a lot easier to get …
Read moreGuest Post: The evolution of digital signage is underway
October 28, 2010 by Jason Cremins
In the digital signage sector, the evolution of technology in one month is the equivalent to one million years in human development. Sounds a …
Read moreSquash goes interactive with Aerva
October 25, 2010 by Dave Haynes
Boston-based Aerva does a nice newsletter and the latest one in my Inbox has a piece about the program it put together last month …
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