rAVe: GestureTek releases newest interactive Cube
October 20, 2011 by rAVe Publications
GestureTek has started shipping a new version of its plug and play interactive floor system, the Cube V4. It includes a higher resolution (1200×800) …
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Kinda cool, sorta pointless retail interactive
October 14, 2011 by Dave Haynes
I am not in the camp that believes in doing stuff just because it’s sorta kinda cool. I think they should actually make something …
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DigitalOOH: Dynamic media is the future, says Coke’s marketing head
October 14, 2011 by Dave Haynes
I just posted a piece on our sister site – DigitalOOH.biz – about a recent presentation by the head of integrated marketing and communications …
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Free grocery data in aisle two
October 13, 2011 by Dave Haynes
If whatever your company does involves screens or interactive something or others inside groceries, this should get your attention. A company called AisleFinder has …
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rAVe: Multitouch debuts 55-inch multi-user touch display
October 13, 2011 by rAVe Publications
The Finnish firm MultiTouch has announced the introduction of what it is calling the world’s largest integrated multi-user LCD multitouch display, the MultiTaction Cell 55. The …
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New VW tears things up in digital, static and augmented reality OOH effort
October 7, 2011 by Dave Haynes
ClearChannel and a creative team working for Volkswagen Canada did a nice job on a combination digital and conventional out of home campaign that …
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Where’s the dial??? Turns out 55-plus crowd actually does know how to use mobile phones
September 14, 2011 by Dave Haynes
If all your anthropology assumptions were based on TV spots and popular culture, you’d likely have concluded trying to get the 55-plus crowd using …
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iSign gets LOI renewal from Canadian c-store giant for Digital OOH network
September 13, 2011 by Dave Haynes
The company trying to acquire, keep going and then expand a Digital OOH network that’s been running in Canada’s largest C-store chain says it …
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Touch me and tell me how you’d vote
September 9, 2011 by Dave Haynes
The use of anonymous video analytics for Digital OOH home audience measurement and dynamic ad serving has been touted for a while now, but …
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How to come up with a touchless interactive option that won’t embarrass users
September 6, 2011 by Dave Haynes
Suppose you wanted to use digital displays to keep staff informed and also make video information available on demand, but the workplace is way too …
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Pennsylvania’s wondrously dumb digital wine kiosk program in trouble
August 15, 2011 by Dave Haynes
About a year ago I wrote about how the state of Pennsylvania started rolling out a test of automated wine kiosks in grocery stores. Based …
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A closer look at iSign-Pinpoint Digital OOH deal
August 4, 2011 by Dave Haynes
Anyone who has been around Digital OOH sector in Canada for awhile knows the long story of the network in convenience stores operated by …
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