QR Codes Still A Mystery To Most, Even Those Who Do Scan
January 5, 2012 by Dave Haynes
Marketing Charts has some useful insights up from a recent survey looking into how consumers actually perceive and use buzz-heavy QR code technology. As …
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Domino’s UK Launches AR-driven Poster Campaign
January 5, 2012 by Dave Haynes
This is one of those applications of something that I could effectively argue for and against in a debate. A spotted in AdWeek, which …
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2011: Good, Bad And Fugly (Part 2)
December 30, 2011 by Dave Haynes
(Link to Part 1: The Good …) I’m going to look more at trends, as opposed to calling out people, organizations or projects. That …
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ScreenReach Testing Mobile Shop And Buy With PayPal
December 13, 2011 by Dave Haynes
[youtube id=”jsP0oDaYi9I” width=”600″ height=”350″] My friends at interactive mobile start-up ScreenReach have a very intriguing trial project underway with online payment giant PayPal, effectively …
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Everything old is new again dep’t: Crowd games in cinema
December 3, 2011 by Dave Haynes
MediaPost has a story up about how National CineMedia and the Audience Entertainment Group have launched an interactive gaming element to the pre-movie entertainment …
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ADFLOW Health announces massive 4,700-store network
November 30, 2011 by Dave Haynes
ADFLOW Health Networks has done a very nice deal with the Rite Aid retail pharmacy chain to put its biometric screening kiosks – branded as Personal Health …
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Google’s Maps go indoors; digital wayfinding guys twitch
November 29, 2011 by Dave Haynes
[youtube id=”Gy-DI_bWElg” width=”600″ height=”350″] If your company has been developing wayfinding applications, particularly for things like airports and malls, you’ve probably been thinking Google …
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UK firm debuts Android-driven tablet for retail digital signage
November 28, 2011 by Dave Haynes
When the iPad was first announced, lotsa people started musing about how these sleek screens could be used in retail settings at the shelf …
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Toronto’s main airport rolls out massive digital wayfinding stations
November 28, 2011 by Dave Haynes
The Greater Toronto Airports Authority, which runs Canada’s busiest airport in guess where, has OK’d a big expansion of the digital wayfinding system its …
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Fashion retailer’s dressing room mirror adds firefighter surprise for women
November 25, 2011 by Dave Haynes
Stu Armstrong of ComQi posted a tweet this morning about a women’s apparel store in my neck of the woods that took an entirely …
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Russian startup projecting interactive visuals on man-made fog
November 23, 2011 by Dave Haynes
This seems to be cool interactive display day around the armed compound. The latest is word of a Russian start-up that is doing smaller, …
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Intel-InWindow launch big-dollar interactive “Experience Stations”
November 23, 2011 by Dave Haynes
Intel appears to be taking its digital signage concept ideas off trade show floors and getting them into the wild, most notably though “Experience …
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