This is a nice temporary installation in a high street window, in central London, using a one metre tall by seven metres wide fine pitch LED wall to highlight the launch of a new boot by Clarks Shoes.
I like how the design team used print graphics to frame the digital stuff and fill the whole street-level window, which would be expensive and probably overkill if the whole window was filled with LED to showcase a single boot on a pedestal.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 13 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia.