Who's looking at checkout screens?
January 8, 2009 by Dave Haynes
Advertising Age published an interesting piece this week about the dynamics of how people approach grocery store checkouts, suggesting three of four people unload …
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Neo starts Booking DOOH for other networks
January 8, 2009 by Dave Haynes
Neo Advertising, the dominant digital out of home player in Europe (disclaimer: client of my guys), has launched the online media planning tool it …
Read moreMore detail out on Coolsign sale
January 8, 2009 by Dave Haynes
From a follow-up press release: CS Software was recently formed and was led by an investment from Pegasus Capital Advisors, the firm that also …
Read moreA DS job planned the Air Force way
January 7, 2009 by Dave Haynes
I love dealing with military guys because they are by nature, and training, pretty disciplined and thorough. Some former military guy has probably spit …
Read moreOVAB Measurements
January 7, 2009 by Dave Haynes
To complete my comments above: The final analytics we provide to users marry up the facial recognition analytics and play history. The FR analytics …
Read moreOVAB Measurements
January 7, 2009 by Dave Haynes
Dave, I agree completely with your dissertation on the OVAB measurements. Before venturing into DDS several years ago we specialised for 20 or more …
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Planar sells off rest of CoolSign stake
January 6, 2009 by Dave Haynes
In a brief press release today: Planar Systems, Inc. (NASDAQ:PLNR), today announced that on December 26, 2008 it closed the sale, for cash, of …
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First look: Marketplace Station's Whole Foods install
January 6, 2009 by Dave Haynes
Raji Kalra, of The Marketplace Station, kindly sent over some snapshots of the new screen network installation his company recently completed at a pair …
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Generating ad sales during a recession: The Economist
January 6, 2009 by Dave Haynes
Via Ad Lab, here’s a very nice, clean presentation the very serious UK news magazine The Economist has developed for its advertising sales people. It does a good job …
Read moreHow to get brands spending ad dollars during a recession: The Economist
January 6, 2009 by Dave Haynes
Ads on Edge View SlideShare presentation or Upload your own. Via Ad Lab, here’s a very nice, clean presentation the very serious UK …
Read moreOne minor clarification…
January 6, 2009 by Dave Haynes
Absolutely great post, Dave. One semantic clarification on your math example above: The OVAB formula doesn’t involve or measure the network’s CONTENT loop. It’s …
Read moreOVAB Guidelines for Dummies
January 6, 2009 by Dave Haynes
My name is Tom, and I am a dummy. Great breakdown of the guidelines, as I was struggling to develop a consistent formula to …
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