Generating ad sales during a recession: The Economist
January 6, 2009 by Dave Haynes
Via Ad Lab, here’s a very nice, clean presentation the very serious UK news magazine The Economist has developed for its advertising sales people. It does a good job of pressing the case for why brands should resist the temptation to cut marketing budgets during a recession.
It is about print, but the thinking extends across most media and is particularly appropriate to DS.
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