SeeSaw, DPAA announce tools intended to help DOOH media planning process
March 23, 2011 by Dave Haynes
SeeSaw Networks has announced what it is calling a new reach and frequency model that calculates media plan audience deliveries across multiple digital place-based …
Read moreBrazilian network now rivals US-based Captivate as biggest elevator DOOH network
March 23, 2011 by Dave Haynes
Language and distance tends to make me, and a I bet a lot of people in this sector, forget about what’s going on in …
Read moreResearch suggests new nutritional information on menu boards has nominal impact
March 22, 2011 by Dave Haynes
US government regulations passed last year, that require fast casual restaurant chains with more than 20 locations to start posting nutritional information on menus …
Read moreCanadian LED board network revived by OOH firm
March 22, 2011 by Dave Haynes
The Outdoor Broadcast Network (aka OBN) went down last summer, a victim of a depressed advertising market and a looming need to refresh a …
Read moreVideo: 3D projection mapping on Sydney Opera House
March 22, 2011 by Dave Haynes
Here’s video of the YouTube Symphony Orchestra finale from Sunday night at the Sydney Opera House. As it is described: The art of real-time …
Read moreNewad confirms Scala as software driving expanded resto-bar screen network
March 22, 2011 by Dave Haynes
I think Philippe Marchessault, the EVP of Ops at Montreal-based Newad, must have spent something like three years looking over his options for software …
Read moreenVu upping its immersive footprint through large mall operator
March 22, 2011 by Dave Haynes
Stracacache-bankrolled enVu has done a deal to roll out its immersive ad platform to shopping malls owned and operated by CBL & Associates Properties, …
Read moreDOOH4Relief: Latest available video
March 22, 2011 by Dave Haynes
The quality of the creative work coming from companies and individuals – all on a voluntary basis – to help drive donations for Japanese …
Read moreCanadian OOH giant Pattison acquires Onestop Media
March 22, 2011 by Dave Haynes
If you have been around this space for a while you have probably reached the conclusion, like me, that the exit strategy for a …
Read moreDOOH4Relief Update: New US and French-Canada ads
March 21, 2011 by Dave Haynes
We continue to see some great industry support for the Japan relief effort. Groupe Viva, a Montreal DigitalOOH network operator and digital signage services …
Read moreEmory U's new public health bldg embeds giant MicroTiles wall
March 21, 2011 by Dave Haynes
Things have improved a lot on recent years, but we’re still largely seeing digital signage deployments with screens that are bolted on to walls …
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Follow the money dep't: Outdoor up 9% in US in 2010
March 21, 2011 by Dave Haynes
Research firm Kantar Media has released new figures on US ad spend that show what categories are growing, shrinking or just kinda staying the …
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