German Digital OOH Campaign Aims At Women; Tells Men To Move On
May 21, 2015 by Dave Haynes
The whole serve an ad based on gender and age range things has never really caught on in digital OOH or retail, but here’s …
Read moreWhen Even The Basics Get Missed …
May 21, 2015 by Dave Haynes
Spotted this digital sign in the lobby of Toronto’s Delta Chelsea hotel last night, and groaned. It’s bad enough the design tries to shovel …
Read moreDigital Signage Biggest Growth Driver For Internet Of Things Business: Report
May 20, 2015 by Dave Haynes
The tech market intelligence firm International Data Corporation has issued an industry forecast that suggests digital signage is the biggest growth driver globally for the so-called …
Read moreLG Shows Off Prototype OLED Panel That Goes Up Like Fridge Magnet
May 19, 2015 by Dave Haynes
This is getting a little crazy. A decade ago you needed two guys to manhandle a 55-inch LCD or (particularly) a plasma panel into …
Read moreDocs: Mark Boidman’s Digital OOH Industry Analysis
May 19, 2015 by Dave Haynes
M&A advisor and Digital OOH industry analyst Mark Boidman, of Peter J. Solomon, has posted his talk from last week’s OAAA meetings in …
Read morePattison Onestop Rolls Out New Big Screen To Mobile Service
May 19, 2015 by Dave Haynes
The Canadian digital OOH media company PATTISON Onestop has launched a new mobile-enabled advertising service called Engage, which mashes up NFC, SMS and QR codes as …
Read moreProjects: The Furniture Mart That Ate DFW
May 19, 2015 by Dave Haynes
I have two distinct thoughts about a new monster-store in the Dallas area called Nebraska Furniture Mart, which a7 560,000 sq. ft. is big enough …
Read moreStartup Analyzes Faces In Digital OOH Crowds To Measure How Response To Ads
May 18, 2015 by Dave Haynes
A San Diego start-up called Emotient is the latest analytics company to try getting some traction for face pattern recognition technology in the digital out of …
Read moreAttention Spans Study Confirms Multi-Zone Digital Signage Layouts Bad Idea
May 18, 2015 by Dave Haynes
Microsoft Canada has pushed out a useful report about the fleeting attention spans of today’s consumers – pointing out it’s not just kids and …
Read moreLive Data Screens At Heathrow Baggage Claim Answer Taxi Or Train Question
May 16, 2015 by Dave Haynes
When I am consulting with clients I speak a lot about moments and relevance – putting screens and content in place that really speak …
Read moreProjects: Swedish Subway Ad Trick Finds Its Way To New York
May 15, 2015 by Dave Haynes
You may remember that clever hair products digital poster in a Swedish subway – where the model’s hair was swept by the tunnel winds …
Read moreProjects: Philly Office Towers Add Live Transport Data Screens
May 15, 2015 by Dave Haynes
I blabber a lot these days about how live data is the content gift that can keep on giving, so I was happy to …
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