Neo starts Booking DOOH for other networks

January 8, 2009 by Dave Haynes

Neo Advertising, the dominant digital out of home player in Europe (disclaimer: client of my guys), has launched the online media planning tool it …

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More detail out on Coolsign sale

January 8, 2009 by Dave Haynes

From a follow-up press release: CS Software was recently formed and was led by an investment from Pegasus Capital Advisors, the firm that also …

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A DS job planned the Air Force way

January 7, 2009 by Dave Haynes

I love dealing with military guys because they are by nature, and training, pretty disciplined and thorough. Some former military guy has probably spit …

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OVAB Measurements

January 7, 2009 by Dave Haynes

To complete my comments above: The final analytics we provide to users marry up the facial recognition analytics and play history. The FR analytics …

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OVAB Measurements

January 7, 2009 by Dave Haynes

Dave, I agree completely with your dissertation on the OVAB measurements. Before venturing into DDS several years ago we specialised for 20 or more …

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Planar sells off rest of CoolSign stake

January 6, 2009 by Dave Haynes

In a brief press release today: Planar Systems, Inc. (NASDAQ:PLNR), today announced that on December 26, 2008 it closed the sale, for cash, of …

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First look: Marketplace Station's Whole Foods install

January 6, 2009 by Dave Haynes

Raji Kalra, of The Marketplace Station, kindly sent over some snapshots of the new screen network installation his company recently completed at a pair …

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Generating ad sales during a recession: The Economist

January 6, 2009 by Dave Haynes

Via Ad Lab, here’s a very nice, clean presentation the very serious UK news magazine The Economist has developed for its advertising sales people. It does a good job …

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How to get brands spending ad dollars during a recession: The Economist

January 6, 2009 by Dave Haynes

Ads on Edge   View SlideShare presentation or Upload your own. Via Ad Lab, here’s a very nice, clean presentation the very serious UK …

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One minor clarification…

January 6, 2009 by Dave Haynes

Absolutely great post, Dave. One semantic clarification on your math example above: The OVAB formula doesn’t involve or measure the network’s CONTENT loop. It’s …

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OVAB Guidelines for Dummies

January 6, 2009 by Dave Haynes

My name is Tom, and I am a dummy. Great breakdown of the guidelines, as I was struggling to develop a consistent formula to …

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Bad server, BAD!: The Sequel

January 6, 2009 by Dave Haynes

Down ALL day. Something to do with mySQL databases. It JUST seems to have come back on stream. Oh, the perils of paying $4 …

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