Does turning off the screens at a store make THAT much difference???

March 3, 2009 by Dave Haynes

When I first read a few days ago of reports about the demise of the Tesco Screens network, my initial reaction was a shrug. As …

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DSE thoughts from smarter people (plus Gerba)

March 2, 2009 by Dave Haynes

Lionel Tepper, I assume, of Digital Signage Universe has posted a really thorough but byline-free review of the conferences and trade show hall at …

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Tesco Failure

March 2, 2009 by Dave Haynes

I think people who go into large houses like Tesco or Walmart are on a mission. They may glance at screens or posters if …

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Give the customer interactive control

March 2, 2009 by Dave Haynes

Large kiosk touchscreens in key locations which provide useful information is the way to go, I think it is called providing a real customer …

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Tesco shuts down retail TV, confirms crappy concepts don't work

February 28, 2009 by Dave Haynes

Word out of the UK late week was that the Tesco hypermarket chain was shutting down its in-store TV network. Brand Republic reports the Tesco …

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DSE Day 2, or was it day 3

February 27, 2009 by Dave Haynes

Sitting in the airport in Las Vegas heading home, silently plotting some way to disable the sound on those damned slot machines they have …

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:(

February 27, 2009 by Dave Haynes

wish we could be there. can’t wait to hear all about it!

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DSE Day 1

February 26, 2009 by Dave Haynes

I’m not sure about overall foot traffic. My guess is that it was down quite a bit from last year. But I was stinkin’ …

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DOPES mixer draws good crowd

February 25, 2009 by Dave Haynes

Well, I will admit I wasn’t sure what to expect when I wandered into the Peppermill Fireside Lounge. Would the place be even stranger …

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DSE set-up day

February 25, 2009 by Dave Haynes

Just back in the room, and only for a few minutes, having spent the afternoon wandering around bothering people as they did their Digital …

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Interactive information centre

February 23, 2009 by Dave Haynes

Any ideas who’s behind the information centres way-finding application ?

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New white paper offers DS How-To primer for retail

February 23, 2009 by Dave Haynes

Industry veteran Bill Collins, who these days runs the research consultancy DecisionPoint Media Insights, is releasing a white paper today that gives a theoretical overview …

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