One of the things I try to coach clients on, when I am writing for them, is to NOT issue press releases immediately before or during big vertical market trade shows. People are traveling, away from their desks, really busy … so stuff gets missed. Like this announcement: CoolSign Is On Android, Too.
That was announced in Feb. during DSE, but I was too screaming busy to notice, as I suspect many others were. I just noticed it today because Haivision has something out today about what it is showing at InfoComm next week, INCLUDING CoolSign on Android.
The news from Feb. 26:
The Mantaray player for CoolSign is described as “an integrated player appliance combining the powerful CoolSign ad player technology with a cost-effective and reliable Android-based operating system. Designed for networks that scale, CoolSign and Mantaray offer stadiums, universities, and global corporations sophisticated content management, dynamic data, and scheduling.”
Mantaray incorporates CoolSign’s DataWatcher technology for real-time and automated information updates and supports player-level scheduling, multiple regions, smooth tickers, full-motion 1080p60 video playout, and wired or wireless network connections. Using Mantaray, CoolSign network administrators get real-time playout feedback, playlogs, and can manage and upgrade players remotely.
“Low-cost players, like the Mantaray, drive much needed broad distribution of media, but without enterprise-grade management, signage networks become ineffective,” Mantaray’s single unit list price is less than $500.
“Low-cost players, like the Mantaray, drive much needed broad distribution of media, but without enterprise-grade management, signage networks become ineffective,”said Peter Maag, chief marketing officer at Haivision. “Haivision’s goal is to enable controlled rich-media delivery to the widest possible audience, with scalability and reliability. As a hallmark of the digital signage industry, CoolSign is field-proven with some of the most diverse deployments globally.”
Mantaray’s single unit list price is less than $500.
Hmmm. Given that everyone else doing Android is sub-$200 and some are sub-$100, that will be a bit of a tough sell.