Free Video Ad For Smartphone Sellers

November 21, 2014 by Dave Haynes

This DIY video spot just went up on Spotomate and is free through US Thanksgiving Day, and $75 after that. This one is what …

BUSINESS, CREATIVE, Digital OOH, retail, Spotomate

How Adspace Shazams, With Help From Mood

November 18, 2014 by Dave Haynes

I was intrigued by the Adspace announcement Monday regarding its partnering with sound recognition app company Shazam to create a new type of engaged …

BUSINESS, Digital OOH, retail, TECHNOLOGY

Photon Plans To Aim Its Marketing App Torpedoes At In-Store Digital

November 17, 2014 by Dave Haynes

If you read a post in TechCrunch this weekend, you’d see a fairly breathless piece about Photon Interactive, an Indian software company that has teamed …

CREATIVE, retail, TECHNOLOGY

Interactive Video Has Possibilities On Retail Floor

November 14, 2014 by Dave Haynes

In the ever-blurring lines of digital marketing and in-store digital marketing, I could see how the sort of click code shown here as an interactive …

retail, TECHNOLOGY

How Walmart Serves In-Store Ads Based On Data

October 29, 2014 by Dave Haynes

The truly smart people in this business tend to “get” the power and importance of live and aggregated data to not only get fresh …

Research, retail

Projects: Pilot Confirms Screens Boost Sales At Outlet Retailer Last Call

October 29, 2014 by Dave Haynes

Here’s one of those still fairly rare instances of a retailer sharing some of the data from an in-store digital test. Fashion retailer Last …

PROJECTS, Research, retail

Lowes Testing Robot Store Associate: Goofy, But Then Again …

October 28, 2014 by Dave Haynes

Lowes Innovation Labs  is testing and planning to deploy in a Silicon Valley store, not a big-ass Lowes but a smaller chain it also …

retail, TECHNOLOGY

Projects: Whole Foods Turns On Tech In New Atlanta-Area Flagship

October 28, 2014 by Dave Haynes

Whole Foods opened a new flagship store a couple of weeks ago in Alpharetta, Georgia (suburban Atlanta) that includes a couple of interactive digital …

PROJECTS, retail

Projects: Breeze Center Mall In Taipei

October 27, 2014 by Dave Haynes

One of the things that I found out about tech companies in Taiwan, while there, is that they can get a lot more involved …

PROJECTS, retail

1 Comments

How To Draw The Wrong Kind Of Attention On A High Street

October 25, 2014 by Dave Haynes

A London real estate agency found out the hard way why running plain old TV in a high street window is a bad idea, …

BUSINESS, retail

Projects: Calvin Klein Interactive Denim Shopping Assistant

October 15, 2014 by Dave Haynes

NYC-based Creative Realities, has deployed what has been dubbed a Calvin Klein Interactive Denim Shopping Assistant touch screen set-up at Macy’s Herald Square store in New …

PROJECTS, retail

Beacons Driving Fitting Room Traffic In American Eagles

October 15, 2014 by Dave Haynes

The Washington Post has a piece up about how BLE beacons are influencing shoppers in American Eagle Outfitters stores in the US, with foot …

retail, TECHNOLOGY

1 Comments