US FDA Issues Calorie Count Rules: What That Means For Digital Menu Vendors
November 25, 2014 by Dave Haynes
After years of making noises about it, and lots of uncertainty about go or no go, the U.S. Food and Drug Administration has today …
Read moreProjects: Virtual Santa HQ At US Malls
November 24, 2014 by Dave Haynes
The days of it just being enough to park your kid on Santa’s lap and maybe pay for a pic appear to be fading …
Read moreProjects: Tesco Responds To Disappointed Tweet With Giant Wall Of Christmas
November 21, 2014 by Dave Haynes
The London-based experiential design studio Immersive did a pretty spectacular Christmas promotion for grocer giant Tesco in the northern England town of Wigan, responding …
Read moreFree Video Ad For Smartphone Sellers
November 21, 2014 by Dave Haynes
This DIY video spot just went up on Spotomate and is free through US Thanksgiving Day, and $75 after that. This one is what …
Read moreHow Adspace Shazams, With Help From Mood
November 18, 2014 by Dave Haynes
I was intrigued by the Adspace announcement Monday regarding its partnering with sound recognition app company Shazam to create a new type of engaged …
Read morePhoton Plans To Aim Its Marketing App Torpedoes At In-Store Digital
November 17, 2014 by Dave Haynes
If you read a post in TechCrunch this weekend, you’d see a fairly breathless piece about Photon Interactive, an Indian software company that has teamed …
Read moreInteractive Video Has Possibilities On Retail Floor
November 14, 2014 by Dave Haynes
In the ever-blurring lines of digital marketing and in-store digital marketing, I could see how the sort of click code shown here as an interactive …
Read moreHow Walmart Serves In-Store Ads Based On Data
October 29, 2014 by Dave Haynes
The truly smart people in this business tend to “get” the power and importance of live and aggregated data to not only get fresh …
Read moreProjects: Pilot Confirms Screens Boost Sales At Outlet Retailer Last Call
October 29, 2014 by Dave Haynes
Here’s one of those still fairly rare instances of a retailer sharing some of the data from an in-store digital test. Fashion retailer Last …
Read moreLowes Testing Robot Store Associate: Goofy, But Then Again …
October 28, 2014 by Dave Haynes
Lowes Innovation Labs is testing and planning to deploy in a Silicon Valley store, not a big-ass Lowes but a smaller chain it also …
Read moreProjects: Whole Foods Turns On Tech In New Atlanta-Area Flagship
October 28, 2014 by Dave Haynes
Whole Foods opened a new flagship store a couple of weeks ago in Alpharetta, Georgia (suburban Atlanta) that includes a couple of interactive digital …
Read moreProjects: Breeze Center Mall In Taipei
October 27, 2014 by Dave Haynes
One of the things that I found out about tech companies in Taiwan, while there, is that they can get a lot more involved …
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