DPAA beefs up board with three new members
October 3, 2011 by Dave Haynes
The Digital Place-based Advertising Association has bulked up its board with more than a bit of a who’s-who of the Digital OOH advertising space. …
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DPAA Media Summit agenda firmed up
September 29, 2011 by Dave Haynes
The agenda is now pretty much together for the Digital Place-based Advertising Association’s media summit coming up next month in New York. I like …
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DPAA reports fast ad revenue growth in sector in first half of 2011
September 28, 2011 by Dave Haynes
The Digital Place-based Advertising Association says the Digital OOH sector is growing at five times the rate of the overall ad industry in the …
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New ad serving technology raising privacy concerns
September 27, 2011 by Dave Haynes
If you use or have an interest in – pro or con – video analytics technology used to count audiences and intelligent serve ads …
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Digital OOH In The Works For Astral Media
September 27, 2011 by Dave Haynes
We hear and read a lot about how Digital OOH works best when it is part of an integrated media and marketing mix, but …
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United Airlines’ media wing tunes ads to destination
September 14, 2011 by Dave Haynes
I’ve often thought as I sat in departure lounges at airports that at least part of the advertising cycle should reflect the context of …
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Touch me and tell me how you’d vote
September 9, 2011 by Dave Haynes
The use of anonymous video analytics for Digital OOH home audience measurement and dynamic ad serving has been touted for a while now, but …
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Data mining start-up PlaceIQ sees nice fit with Digital OOH
September 9, 2011 by Dave Haynes
One of the most intriguing chats I had was one I instigated with the CEO of PlaceIQ, having read somewhere about the company. Duncan …
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Digital OOH cinema’s Screenvision acquires UniqueScreen; now approaching National CineMedia in scale
September 2, 2011 by Dave Haynes
Cinema Advertising is kinda like a step-sibling to what we think of as Digital OOH or Digital Place-based Media. PQ Media, for one, rolls …
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Another overpriced sector report, another mild tizzy
August 26, 2011 by Dave Haynes
Once again, a report from a company that does reports on any sector that has a pulse is getting all kinds of coverage and …
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A closer look at iSign-Pinpoint Digital OOH deal
August 4, 2011 by Dave Haynes
Anyone who has been around Digital OOH sector in Canada for awhile knows the long story of the network in convenience stores operated by …
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Three in five Americans see Digital OOH ads each month: DPAA-backed research
August 2, 2011 by Dave Haynes
New consumer data released Monday by the research firm GfK MRI, from its Survey of the American Consumer, suggests more than three in five Americans …
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