DPAA to help run advertising summit at DSE 2012
November 7, 2011 by Dave Haynes
Digital Signage Expo has worked a partnership with the Digital Place-Based Advertising Association that will see the DPAA active involved in the programming for a …
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Asics does slick digital domination wall in NYC subway station
November 4, 2011 by Dave Haynes
In the traditional out of home business, an ad campaign that pretty much takes over an environment is called a domination campaign. This is …
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DPAA media summit coverage: agency CEOs weigh in
November 4, 2011 by Dave Haynes
Several posts are up on sister site, DigitalOOH.biz, with the extended points of view on the planning and selling process from three CEOs of …
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Big agency CEO sees huge role for Digital OOH in media mix
October 26, 2011 by Dave Haynes
The CEO of Aegis Media for the Americas region sees a huge role for digital place-based/digital OOH in the media mix, but Nigel Morris …
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Danaher at DPAA Summit: The medium needs to be defined
October 21, 2011 by Dave Haynes
In Sue Danaher’s opening address Wednesday at the Digital Place-based Advertising Association media summit, she related how her first year on the job involved …
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RMG’s Addiction campaign raises marketing game in Digital OOH
October 21, 2011 by Dave Haynes
Travels kept me from writing about this earlier in the week, but the Fedex pkg that showed up Thursday with a print version of …
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DigitalOOH: Dynamic media is the future, says Coke’s marketing head
October 14, 2011 by Dave Haynes
I just posted a piece on our sister site – DigitalOOH.biz – about a recent presentation by the head of integrated marketing and communications …
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Canadian ad giant Palmer helping guide Digital OOH firm
October 13, 2011 by Dave Haynes
I see a lot of press releases in a day and by necessity skip through them pretty quickly. It took a second pass through …
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DPAA releases final line-up for next week’s media summit
October 12, 2011 by Dave Haynes
The agenda has been firmed up for next week’s Digital Place-based Advertising Association media summit in New York. It’s part of a pretty substantial …
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Consolidation: Newad takes on competitor’s ad sales
October 11, 2011 by Dave Haynes
Montreal’s Newad has done a sales rep deal to market the digital screens run by what would have been something of a competitor, BarNet. By …
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New VW tears things up in digital, static and augmented reality OOH effort
October 7, 2011 by Dave Haynes
ClearChannel and a creative team working for Volkswagen Canada did a nice job on a combination digital and conventional out of home campaign that …
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New content hub launched for Digital Out Of Home business
October 4, 2011 by Dave Haynes
The premise is pretty simple – create an online destination for people who just want to read about buying and selling digital out of …
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