New York Digital Signage Week Takes Shape
September 14, 2016 by Dave Haynes
If you also read DailyDOOH from the UK, you will have already read endless bits about what’s been dubbed New York Digital Signage Week. …
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Ayuda Expands Digital OOH Platform To Mobile Via New Subsidiary, Ayuda[x]
September 14, 2016 by Dave Haynes
The Montreal out of home ad software firm Ayuda Systems has made what it calls a pivot by spinning off a wholly-owned subsidiary called AYUDA[x] that …
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Stars Are In Toronto For TIFF, While Commuters Take Subway And Watch Tuff
September 8, 2016 by Dave Haynes
For the 10th year running, digital signage screens in Toronto’s subway system are being used as the medium for a film festival that pretty …
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Projection-Mapped Advertising Goes Airborne Over NYC
August 29, 2016 by Dave Haynes
Last week, New Yorkers might have looked up one night and seen a huge illuminated billboard floating along the west skyline, over the Hudson …
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Norwich City FC Gets Shape-Shifting, Pivoting LED Board
August 19, 2016 by Dave Haynes
This is clever – a stadium LED board that changes orientation based on a schedule and type of content, and pivots so that it’s viewable from …
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Astral OOH’s Toronto Pearson Deal Means Canadian Airport Ad Dominance
August 4, 2016 by Dave Haynes
Montreal-based Astral Out-of-home has won the ad concession for Toronto’s Pearson International Airport, and with that now has ad rights in Canada’s three busiest …
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BroadSign Goes Public With Patent Battle Plans
July 26, 2016 by Dave Haynes
The Montreal-based digital signage software firm BroadSign has taken the somewhat unusual approach of announcing to its industry brethren that it’s going after a …
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Projects: London’s Waterloo Station Gets Slimed By Ghosts
July 11, 2016 by Dave Haynes
This is well done – an immersion zone on London’s Waterloo Station promoting the Ghostbusters remake. The campaign broke today in the rail station, …
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Projects: Monster’s Nice Multimedia Charging Stations At ATL
July 8, 2016 by Dave Haynes
This is a nice example how a blend of digital display, analog print and necessary functionality can all blend together into an effective digital …
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Belgian OOH Company Markets To Captive Smoking Audience
July 6, 2016 by Dave Haynes
I’m not exactly a frequent traveler to Europe, but what time I’ve had over there left me with the impression damn near everyone still …
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The Next Wave Of Interactive Sidewalk Kiosks Will Sniff For Leaks And Log Traffic Jams
July 1, 2016 by Dave Haynes
hat tip to @thegreatgadsby for noticing this … The tech publication Recode has a really interesting post up about how those interactive stations that …
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Cannes Lion-Winning Data-Driven Campaign Ties Discounts To Butt-Ugly Winter Temperatures
June 26, 2016 by Dave Haynes
There’s no end of talk out there about digital OOH being part of integrated marketing campaigns that span mediums and use data, but not …
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