LinkNYC’s Woes Continue; NY State Auditor Says MediaCo $69M Behind On Revenue Shares
September 1, 2021 by Dave Haynes
The consortium behind all those “smart city” LinkNYC kiosks on the streets of New York is continuing to find their big idea to be …
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Japanese C-Store Chain Family Mart Has Three-Year For Multiple Screens In 16K+ Stores
August 30, 2021 by Dave Haynes
The Japanese C-store chain FamilyMart has announced a serious investment in in-store digital, with a three-year plan to deploy multiple screens across a footprint …
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Philly’s Airport Concourse Lined With Big, Wisely-Designed LED Ad Columns
August 16, 2021 by Dave Haynes
This a great example of an OOH media company using LED display to visually dominate a space, while also factoring in the practical risks …
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That Tech Start-Up That Says It’s Putting A DOOH Screen In Space: It’s A Cube Half The Size Of A Toaster, And The Ad Would Be Streamed. Groan.
August 13, 2021 by Dave Haynes
I am immediately declaring that I have no idea WTF these people are going on about, but my general sense is that an energy …
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UK Mediaco Ocean Outdoor Launches DeepScreen Creative Service Based On Anamorphic Illusion Billboard Spots
August 10, 2021 by Dave Haynes
The interest and apparent demand for big LED billboard ads that used anamorphic illusion creative techniques has grown to a level that a major …
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Twin 58-Floor Office Towers In China Are Godzilla-Size LED Billboards At Night
August 5, 2021 by Dave Haynes
When people in New York City raised a major stink about a barge on the river acting as a floating LED billboard, my first …
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Netflix Mashes Up Reactive Street-Level LED Billboard To Scare The Crap Out Of Milanese
July 27, 2021 by Dave Haynes
Hat Tip to Damian Rezner at Warsaw’s Screen Network for referencing this on Linkedin. This is a pop-up marketing display in Milan for a …
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Giant Anamorphic Wave First Seen In Seoul Washes Into NYC’s Times Square
July 19, 2021 by Dave Haynes
The anamorphic illusions that have been popping more and more on LED boards in Asian megacities are now showing up in arguably the world …
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UK Petition Wants Gov’t To Rethink OKs For Digital OOH Advertising In Public Spaces
July 15, 2021 by Dave Haynes
There’s a small movement in the UK pushing for government action there to stop what’s described as the inexorable spread of digital advertising screens, …
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Micromobility Start-up Taps Broadsign To Drive Media Side Of Its Business
July 15, 2021 by Dave Haynes
Admittedly, I had to look up micromobility when I got a press announcement regarding a tie-up between the ad-focused CMS software shop Broadsign and …
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DC’s Union Station Gets Big, Ad-Driven Digital Display Upgrade
July 15, 2021 by Dave Haynes
Union Station, the main rail hub in Washington, DC, has been spruced up with a series of displays across the building’s three level – …
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Vistar Gets $30M Series B Funding From OOH Giant Lamar To Build Out Programmatic Product, Drive Expansion
July 12, 2021 by Dave Haynes
The OOH media firm Lamar Advertising has taken an equity position in the programmatic technology firm Vistar Media, putting $30 million in Series B …
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