Follow The Money Dep’t: New VSS Forecast Shows Big Growth For OOH & DOOH
September 30, 2011 by Dave Haynes
Out-of-Home Media’s compounded annual growth rate is predicted to be at 9.2% in 2015, making it a $12.08 billion industry in the US based …
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Nielsen confirms the obvious, or is there more to it?
September 30, 2011 by Dave Haynes
Research from Nielsen released the other day drew the forehead-slapper conclusion that advertising shown on multiple platforms substantially increases recall, as opposed to just seeing …
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DPAA Media Summit agenda firmed up
September 29, 2011 by Dave Haynes
The agenda is now pretty much together for the Digital Place-based Advertising Association’s media summit coming up next month in New York. I like …
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DPAA reports fast ad revenue growth in sector in first half of 2011
September 28, 2011 by Dave Haynes
The Digital Place-based Advertising Association says the Digital OOH sector is growing at five times the rate of the overall ad industry in the …
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ComQi works shopper insight deal with UK’s Path Intelligence
September 28, 2011 by Dave Haynes
The digital signage hardware/software firm ComQi (aka Minicom/EnQii) has worked a deal with a UK firm that specializes in generating reports on how consumers …
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Brawn’s volunteer work cited by InfoComm
September 28, 2011 by Dave Haynes
The pro-AV trade association InfoComm International has cited one of the more omnipresent names in this sector – Alan Brawn – for his volunteer …
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Coke bottles – Ohmigod! – floating in mid-air!!!
September 28, 2011 by Dave Haynes
For some reason, I go into some rapid eye-blinking state when I read and re-read the key pitch line for this new company: 9D …
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DSA and CETW plan pre-show mixer in NYC
September 27, 2011 by Dave Haynes
CET World is coming on pretty soon in New York, and the Digital Screenmedia Association – which has close ties to the trade show …
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Pennsylvania’s goofy wine kiosk program gets corked for good
September 27, 2011 by Dave Haynes
The word out of Pennsylvania is that the state liquor board’s wondrously dumb self-service, digital signage-topped wine kiosk program is done. Reports Penn Live …
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New ad serving technology raising privacy concerns
September 27, 2011 by Dave Haynes
If you use or have an interest in – pro or con – video analytics technology used to count audiences and intelligent serve ads …
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Digital OOH In The Works For Astral Media
September 27, 2011 by Dave Haynes
We hear and read a lot about how Digital OOH works best when it is part of an integrated media and marketing mix, but …
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Gadget news: DirectX 11, Raspberry Pi
September 27, 2011 by Dave Haynes
Geek.com is relaying news that AMD has released a new graphics processor chip that’s optimized for the high-end video and motion graphics needs of …
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